Indian mentality will never change, no matter what you do, what you read, what you study. Irrespective of your financial background, education background, social background. The Indian mindset is always orthodox, there is always a generation gap and misunderstanding between our generations.
Especially in terms of love and relationship. There have been many INTERNET memes over the INTERNET showing a picture of a guy peeing on the road and the slogan written as It is ok to pee in public but not kiss in public.
We guys claim to be very lovely and lovable people but can’t tolerate any person in a relationship and sharing their happy and joyful moment in front of us. We always tend to poke in privacy of others.
Talking about the couples and love relationship, whether they are in Metro cities like Delhi, Mumbai, Chennai, Kolkata or tier 2 and tier 3 cities like Agra, Mathura, Varanasi or any other city in India, unmarried couples, love relation have always been a stigma in this country. Especially in tier 2 and tier 3 cities, love relationships are treated like a disease and lovers are treated as if they are criminals. Love is not a blessing but a stigma in most parts of India even today.
The biggest irony in this country is that we are the creators of the famous book Kamasutra but when we talk about couples in this modern world, people never tend to get comfortable with them.
When two adults with their own personal consent want to spend some precious, lovely and private time with each other, people treat them as if they have committed a crime.
Unmarried couples in relationships are not able to get flats on rent, they are not able to book hotels to meet each other. On one side, we enjoy the famous song – Love is in the air and at the same time, we never let love blossom among couples.
Sumit Anand from Luvstay together with his partner Amar has started a online hotel booking app for couples or people in love relationship wherein they are allowed to book online hotel rooms which can offer them complete privacy and a luxury time for their intimate moments .
Let’s see, what made Sumit launch this venture. I am sure, many young readers of our magazine are already downloading luvstay app on their phones.
2.Who is your target Audience?
Every Indian Citizen who is legally adult.
3.Where is your venture based ( city, state, country) & What are your target areas?
LuvStay is Delhi based startup present in 17 cities of India including Delhi, Mumbai, Kolkata and Chennai.
Our target area or goal is to mark our presence in all the cities of India by the end of this year.
4.What problems does your venture solve? What are your products or services?India is generally
India is generally a very unwelcoming place for unmarried couples looking for some privacy. Most hotels will turn you away, without asking any questions, so it’s a pleasant surprise when you see someone taking a different approach.
“LuvStay, Stay with your Luv, Silently & Privately”, tagline of LuvStay, a Delhi based startup openly challenging the country’s conservative and orthodox attitude.
Luvstay.com established in 2016, an innovative startup in the field of online hotel reservation portal that specialize in a different area of target market. The idea behind the startup is to provide friendly hotels rooms to traveller and adult couple with the local ids. We have collaborated with various hotels in 17 cities and more than 100 hotels in our portal. As per research for the concept and we found that there is no law that prohibits unmarried couples from renting a room. As long as you have valid government identity card, you can have a room in hotel without any clause. We don’t live in 1950’s anymore. What we are trying is to change the mind-set of society and hotelier.
Since our customers are mostly unmarried and fear safety, we provide a hassle free stay to or every client. To make sure that their stay with luvstay is safe, we talk to the government authority of that city before moving in which gives confidence to customers of their safety and security.
5.Share the idea or story behind the venture. How did it come to an existence?
Prior to start LuvStay, Sumit (MD, LuvStay) was working in a software company as a project manager. On Weekend, he and his girl decided to go on an adventurous bike ride to Jim Corbett Park. Since it was a long ride and as the sun started fading, they decided to stay in a hotel. But unfortunately, they received a “No” because they were unmarried. They just managed somehow by taking two rooms. With the first ray of sunlight, Sumit decided to come back. After coming, Sumit shared his horrible experience with Amardeep, his childhood friend. He exclaimed that he also faced the same problem inspite of he was married but had a local id of same city. So then, they both decided to research on the legality aspect and came with LuvStay.
6.How did you identify your co-founder? Tell us some thing about your co-founder/s
Amar and I (Sumit) knows each other personally. We are childhood friends with the same mentality.
- How did you hire your first team members?
After Amardeep joined, we started looking for a website developer and our search ended on Shwetabh Tiwari, who has a vast experience on building websites.
- What expansion plans are you looking at for the next 2 years, next 5 years?
In 6 Months of span we mark our presence in 17 cities. Our aim to get in each state by the end of this year and in 2 years we wanted to get expanded in each city of India.
- Where do you want to see yourself in the next 10 years?
Indeed a great question. In such a small span of time, I see my business growing. We are already shaking the market by simply offering services like safety and security of our guest. In 10 years, I can say that we will expand to other countries as well.
I can say that my company will have a spun of at least 6 successful subsidiary startup under me.
10.Have you raised any funding? Or have any plans for the funding?
We are still bootstrapped.
- What were the problems you faced during the starting days and how did you resolve them?
Initially it was tough to change the hotelier mind-set. They were scared of raids, police and also about the legal issues. But Sumit Anand phenomenally worked with these peoples. He assured them with all possible facts that this is not against the law. He provided supreme court judgements, police notifications. Initially Sumit went to 10 hotels daily and was able to convince just 2-3 hotels. But now hoteliers are very happy with the business and also we get calls from other hotels to get associated with us.
12. What have been your biggest challenges and learning so far?
The biggest challenge faced by every startup is limited resource. But solution is always the same:-
1) Complaining is not a strategy.
2) “The defining factor is never resources, its resourcefulness”
3) Get smaller to get bigger
13. Are you married, single or are you in a relationship?
‘Laugh’ i am in relationship with my startup..:)
- What are your hobbies? What do you do in your non-work time?
Usually I spent time with my baby i.e. LuvStay. If i get time i love to hang out with my old school buddies and try new food of every corner of the city.
15.What’s your favorite food & holiday destination?
I am a big foodie so i love Chinese and Mughlai. My favourite destination is Andaman and Goa.
16.Whom do you consider your idol or biggest motivator?
I always support open-mindedness. For me any person who lives and let others live their life and support broad mindedness and respect a healthy relationship is my motivator. Anyone who respects love and shows love and care towards others is my idol.
17.What do you feel is the major difference between entrepreneurs and those who work for someone else?
Work is always work. Entrepreneurs work to make their dream come true and hire other to make their dream come true. Dedications. The only difference i found is dedication.
18.If you had the chance to start your career over again, what would you do differently?
I would like to start this venture again from a very young age.
19. How has being an entrepreneur affected your family & Social life?
hahahaha.. Nice question. You pressed painful nerve. It affects lots of things. From society, they start talking about your failures and non-stability. Socially you start cutting off because of time issues. Lots of challenges arises that what I will to tell my relatives when they will ask about the future, marriage blah blah. I just listen to them and boycotted everyone.
20.Anything, you would like to say to our readers or upcoming entrepreneurs?
Live for your idea. Don’t think about the funding and investment. If you are thinking that your startup will get funding on the time of launch than forget it. First you need to establish your product and have to be confident on your product.
21.Tell us something about your education & family background.
I am a Master of Business Administration from ITM with background of Being a B.Tech from Ambedkar Institute of Technology.
22.What is your USP which makes it unique & different from other start-ups in similar domains.
We are a premium company serving couple since 2016 . Our Idea is itself unique and bold. The core USP is that our customers should feel safe and secure. To make sure that everything is in flow, we have a matrix of 20 questions and if the hotel clears the parameter, we do an agreement.
23. What do you think is the biggest threat to the success of small businesses & Start-ups today?
Lack of dedication, wrong decision and wrong recruitment.
24. Do you consider yourself successful and by what means do you measure success?
Yes, indeed we are successful. The measuring parameter is no doubt the business but the overwhelming response from customers and hoteliers is something what makes us feel like successful.
25.Please share complete name, address, phone number, email id & website of Your Business & Contact Person
225, Block D-4, Sector-20, rohini, Delhi-110086