Birthdays are no doubt special. One likes it when they are pampered, talked about and most importantly loads of gift is showered on them that is actually the perfect idea of a birthday celebration. But as you grow you tend to like things when they are more customized and personalized. A sense of belongingness is instilled deep in our thoughts.
Namrata Mohta, a Kolkata based entrepreneur gave vent to this idea and now we have millions of people celebrating the birthdays with a sense of personalization and no doubt they are liking it all. We are over with the same birthday songs but now we want a personal touch.
She made it easy for us by her start-up Birthdaysongswithnames.com. This is an online platform where we can get over with the tedious work of planning a birthday.
Personalization is the key word. Birthdays just got real with her idea and more fun to celebrate. Undoubtedly, the idea is a success and we can look up to her for more new innovative touch. Let’s see how she came up with this idea, her inspiration and her future plans regarding the website.
1.What is the Name of Your Venture? Any specific reason for this name?
Birthdaysongswithnames.com. We provide personalized birthday songs with the specific name. The users can look for the specific name birthday song. They can just google birthday songs with name and they will end up at our page.
2.Who is your target Audience/clients?
Basically, there is nothing like target audience. We have users around the age of 15-60 liking our page. Our main target as of now is Indian audience. Birthdays are celebrated all over the world and so the idea should be celebrated all over the world as well. The thing is that everyone celebrates their birthdays, be it an old man or a teen, a rich man or a middle-class person. So it is for everyone irrespective of the age and background.
3.Where is your venture based (city, state, country) & What are your geographical target areas?
We are based in Kolkata but we have an online portal. Our main target is India and NRI’S
4.What problems does your venture resolve? What are your products or services?
Birthdaysongswithnames.com is an entertainment website for making birthdays fun and special.We provide personalized birthday songs and Birthday Videos.
5.Share the idea or story behind the venture. How did it come to an existence? What motivated you to start your own venture?
We had the birthday of one of my nephew and we thought of giving it a personalized touch. We searched for the birthday song but to our disappointment, we couldn’t find anything Indian. We could not find out any birthday song and that is when we thought this idea might click.
6.Who are your biggest competitors and how do you differentiate yourself from them?
As of now, we don’t have any biggest competitor. There is a site but it does not provide Indianised song.There are few other players but the users do not get instant downloads there. Our database is huge and we are providing 5 different songs and have already added a new feature Birthday Videos.
7.How did you identify your co-founder? Tell us some thing about your co-founder/s?
My husband Mr. Rohit Mohta is also the founder.He is into ITes services since last 15 years.He owns an animation studio and has great knowledge about the technical part and digital marketing.So having him has been a boon for me.
8.How did you hire your first team members? What skills Do you want in your employees/team?
We do not have any team. I and my husband are working together for it and we have a third company looking after our SEO power. My husband has an animation studio as well and, I am full-time involved in it.
9.What expansion plans are you looking for the next 2 years, next 5 years?
Every day we have 10,000 visitors on our website. People do leave a request for more new things. So, from time to we improve upon our database. Currently, we have added a personalized video song. People can create a video song as per their choice and songs. Also, we are thinking of expanding our reach and so we are adding different languages to reach our overseas market and people. Right now we are catering to Indian. We have a lot of visitors from South India, they are asking for birthday song in Tamil.
10.Where do you want to see yourself in next 10 years?
Every day we are adding more and more songs and coming up with new features to make the birthday celebration more enjoyable. We want to build a portal where people can find everything from e-cards, banners and so on, on a single portal. And the masses should know about the songs from our portal.
11.What are your goals over the next 1, 3, 6 and 12 months?
We are on the lookout for more and more new features to add on. As I said, we will expand our features and inculcate video songs as well.
12.Have you raised any funding? Or have any plans for the funding?
Not as of now but yes we are looking for some funding to expand our business.
13.What were the problems you faced during the starting days and how did you resolve them?
We, as I told you to have 10000 visitors’ everyday catering to our website. So, basically we did not have to struggle and we have established a great deal of ourselves in the market. Every month we have revenue of 1.5 lakhs. Right now, the biggest thing for us is to expand and we are definitely on that.
14.What was the most challenging part of your journey till now? How did you overcome those challenges?
Challenge is to be a household name. And we want to overcome the problem of digital payment. A lot of people are still unaware of the digital expansion and still fear to make any transaction online.
15.Are you married, single or in a relationship?
16.What are your hobbies? What do you do in your non-work time?
Before marriage, I was working in a real estate company in Kolkata. When I am not working I like spending time with my family and friends.I like watching motivational videos on youtube. And when there is work, I am totally into it.
17.Whats your favorite food & holiday destination?
I am a big foodie and yes, I am vegetarian so I like everything. I enjoy any place when I am with family.
18.Whom do you consider your idol or biggest motivator?
My husband. He has always had my back and shared his piece of mind with me. I am very fortunate to have him by my side.
19.What do you feel is the major difference between entrepreneurs and those who work for someone else?
Entrepreneurs can do better things with their knowledge and risk taking capacity. They can do bigger things and better work which he wants to achieve. And when you are working for others, your talent is being used by someone else. My husband and I work for ourselves, so that is much better.
20.If you had the chance to start your career over again, what would you do differently?
I will again start and do a lot of research and take up something online again. My husband is into ITES services since he was 15yrs. We have an animation studio and we have got a nice knowledge about these things and actually, I am enjoying this idea of start-up.
21.How has being an entrepreneur affected your family & Social life?
It has not changed at all. The family is also a priority and work as well. So, I have to look after both, giving each their due time. Sometimes, it requires me to work late night. I have my mobile which helps me remain connected with the users and then when my son requires my time, I am also available for him. One has to have management skills to cope up with this.
22.Anything, you would like to say to our readers or upcoming entrepreneurs?
Keep your vision clear.No idea is small in today’s time. If you have a passion for working and have risk taking capacity go for it.
23.Tell us something about your education & family background.
I am a college graduate from Kolkata, from Bhawanipur Education Society College. My family is also well educated and everyone is into business. From childhood, I had this thing to start a business of myself and my husband also had a business background. So, we are a “Marwari” family and money talks have been common in our family. Eventually, we had an eye for new ideas in the market.
24.What is your USP which makes it unique & different from other startups in similar domains?
Our huge database of 7000 names and pocket-friendly products.
25. What do you think is the biggest threat to the success of small businesses & Start-ups today?
A lot of people are coming up with the new ideas every day. So yes competition is there. You need to be on the edge and keep coming up with new ideas and be constantly in touch with the trend and people’s taste. A market is a big place and you should know how to survive in it.
26. Do you consider yourself successful and by what means do you measure success?
Yes. I have a sense of satisfaction that people like my work. I am getting a feedback from my users and it is favorable most of the times. People are constantly asking about us which is a great feeling. So, yes I think my idea is a success.
27.Please share complete name, address, phone number, email id & website of Your Business & Contact Person along with the pictures of your founder, co-founder, the team(if any) as well as your logos.
Website URL: http://birthdaysongswithnames.com/
Address:8/1,Lal Bazar Street,Bikaner Building,Suite No 1A,1st
Contact Person- Namrata Mohta, Rohit Mohta