Beauty begins the moment you decide to be ‘YOU’. Fashion Director Khushi Agrawal beautifully unwraps the curly red ribbons of her journey in fashion industry . The enthusiastic and passionate award winning Designer Khushi Agrawal started her journey in Fashion industry at the age of 15 . She gleans to establish an Indian essence with most coveted trends of the runway for men & women. Khushi has not only emerged as a versatile Designer but working spectacularly as a Fashion Director in the areas of Styling and Photography too. Lets meet Khushi Agrawal and explore more about her Fashion Signature , Nakhrey .
1. What is the Name of Your Venture? Any specific reason for this name?
Nakhrey…..’Yeah! … As quirky is the label-mysterious is the tale behind! At the midst of some fashion event ,a young designer student stood up and said; “Mam,we have heard that, you are way much particular about your clients and their attires, that u leave no space of flaws and ensure utmost client happiness , so don’t u feel, your brand label should be like u…Full of nakhrey!!This moment melted our heart, & without giving it a second thought, Co-founder Tushar Bhardwaj nailed our fashion signature as ‘Nakhrey’.
2. Who is your target Audience/clients?
Nakhreywalas and Nakhreywalis, who desire to flaunt their nakhrey from Streets to ramp, form our base clientele! Making it simple – We may say…
*Wedding clients as we Customizing occasion wear.
*Models and Artists as Personal Stylist.
*TV / film industry as Costume Designer.
*Showrooms and boutiques as we cater to cover bulk productions.
*Designers and other brands as we provide with Photography services.
3. Where is your venture based (city, state, country) & what are your geographical target areas?
We are based in Mumbai,India. By far, have served our clients covering the areas of Assam, Delhi, Kolkata, Hyderabad & Mumbai .Looking forward to get into Western wear & bag market too. So growing tie up for same in Mumbai circle.
4. What problems does your venture resolve? What are your products or services?
Having a personal designer is a boon, but having a crazy designer who endeavors to bring your nakhrey out on streets & Red carpet is like something else. The concept behind Nakhrey was primarily to evolve high-end runway trends in pocket friendly prices, certainly not compromising with quality. But now ,we not only confined to provide clothing & styling , but also serving platform for models , actresses & others , to capture memories & fashion shoots with our unique team of Photographers , make-up-artists as well models and actresses.
*Customizing niche designs / Manufacturing bulk requirements.
*Fashion Stylist & Costume Designer in TV industry,
*Wardrobe Stylist for Models & Celebrities.
*Fashion Coordinator as we help budding designers giving shape to their dreams.
*Photography for various brands, labels & individual clients.
Team Nakhrey loves to explore Fashion and its parallel ways, so we are always open to work with people in same industry.
5. Share the idea or story behind the venture. How did it come to an existence? What motivated you to start your own venture?
Everyone wants the world to see them-Everyone desires to show some nakhrey. So did I … mmm… I think I was max 14, When I retained the first order from my cousin Shikha Sikaria. I do remember the dress and its still popping out goose bumps. Thereafter the journey of secretly retaining orders begun …Yes!! Secretly, since i was in 7th standard & alike every mom, Mine too, was not much ok with the idea :).By the time I was 16, the instinct of Eat-Design-Sleep completely captured my heart. My mom, Shakun Dhanuka & her devotion towards my dreams made a great difference to my reach. At a very young age, I established my workplace and attained recognition in Fashion Shows. Being married to Shantanu Agrawal, who lived my dreams more than me, was like a magical bliss. He gave definite shape to my dreams.
I have always been inspired of Indian culture & heritage and die-heart fan of runway trends, therefore the mingle is clearly visible in our designs- Our every costume tells a secret about someone. So go ahead, tell us your story – Show us some nakhrey!
6. How did you identify your co-founder?
Nakhrey primarily started with three of us. The other two are usually involved in major decisions. Rest is solely directed by me .Being involved in broader spectrum in fashion industry, I would love to have someone with same zeal & mindset to administer things at Nakhrey.
7. How do you hire your team members? What skills do you want in your employees/team?
Being in fashion industry, we mostly prefer upcoming designers, freelancers, assistant stylists & others who want to work in TV industry / fashion-shoots & people working from home who possess decent knowledge to establish networking and clientele. Photographers and make-up-artists too play a major role at Nakhrey. To sum up , a team of hardworking, responsible & innovative people always lead to handful growth of the brand.
8. What expansion plans are you looking for the next 2 to 5 years?
In upcoming years, we plan to enhance the brand by making our products available at luxury stores and studios. Launch a section of high fashion western wear and trendy bags. Build greater name in TV as fashion stylists. Grow connections with manufacturers and wholesalers to market our product in the best possible prices and more to go!!
9. Where do you want to see yourself in next 10 years?
Way lonngggggg!!. But yeah.. sooner-later, I would love to style the fashion Divas – Priyanka Chopra, Deepika Padukone , Parineeti Chopra, Sonam Kapoor and other,Celebrities wearing Nakhrey.
10. Have you raised any funding? Or have any plans for the funding?
Not as of! It’s something that can be thought of! Incase we board upon someone as a partner on Nakhrey.
11. What were the problems you faced during the starting days and how did you resolve them?
Entrepreneurial journey is never an easy one. No matter how big you do, at the end of the day, every Co. big or small, struggle to deliver the best to client & each day is a challenge. At our end, we faced or can say, still face difficulties to cater experienced yet reasonable masters and tailors and work in continuity, assistants who could confidently handle things on behalf, fluent marketers to establish samples in fashion houses and lot more. So difficulties are like curly red ribbons on the box of business & I continue unwrapping each ribbon, one after the other!!
12. Are you married, single or in a relationship?
Living all 3 … 🙂
13. What are your hobbies? What do you do in your non-work time?
In my free hours, I am mostly found shopping , hopping & fooding around the corners’, fond of soft music, gotta very small basket of friends, so on and off we like to meet, chat and relax at the sea sides. Watching movie is another good time-run for me!!
14. What’s your favorite food & holiday destination?
Core Vegan!! Anything with unique presentation on the platter takes my heart off – Chinese to Cheesy Italianoes, I love it all!! Coming to places…I have always been too cozy about shelling in rains, walking around beaches, relaxing at greens & open air, hearing my favorite tracks & in the midst of all these, the spark of fun and adventure still continues… Anything similar to these …Uplifts my soul and energy 🙂
15. Whom do you consider your idol or biggest motivator?
I grew up seeing my immensely confident father, Lalit Dhanuka, whose confidence is at par in Social and family affairs. Further, My Mom , Shakun Dhanuka, A true picture of Signature Woman, the only word she believes is “Being Positive”. Her positive attitude, taught me to never leave hope in the ups and downs of life. My Hubby, Shantanu Agrawal, No wonder, he possesses an Eagle Eye Focus. His extreme focus towards his work and goals made me way organized and precise. Further public figures like Anju Modi, Nikhil Thampi, Tarun Tahiliani, Deepika Padukone, Priyanka Chopra, Sonam kapoor, Shilpa Shetty, Jacqueline Fernandez, and Parineeti Chopra are few out of the bunch, who always inspire me in their own special ways, to do better each day.
16. What do you feel is the major difference between entrepreneurs and those who work for someone else?
Both have their unique pro&cons & I respect both! While you are handling things for another firm, the parameters of responsibility becomes higher, wherein if it’s your own, you may undertake things as per the ease. Working hours are more or less same (provided you are actually loyal to your work).Be it freelancing , Job or Running a firm, it always demands sculpting essential targets and struggle to cover them .I do Agree to the fact that, settling a business & surviving in competitive market is difficult , herein the risk is more , so is the certainity of growth .
17. If you had the chance to start your career over again, what would you do differently?
Lately I have realized my interest towards Modelling and stuff. So I wouldn’t mind exploring it either! Fashion has been my best friend since 2nd STD so be it styling, photography, modelling or whatsoever, I would prefer rolling in fashion industry itself.
18. How has being an entrepreneur affected your family & Social life?
Nakhrey is the prettiest feather on my hat!
19. Anything, you would like to say to our readers or upcoming entrepreneurs?
Let you business be a beautiful box hidden with surprises and the curly red ribbon as the difficulties on the path. ‘Keep unwrapping the ribbons and keep stepping ahead’.
20. Tell us something about your education & family background.
Blessed to be born on silver spoon, I was gifted with a prestigious and renowned family .Stepping ahead to my early childhood; I started my schooling from Delhi, B.Com from Gauhati & Fashion designing from JD Institute. Attained recognition as, Best Designer Critic Award at INKED,2007 Outstanding Designer Award at VASTRAM,2009 Best Innovation award at Panch Tatva,2010
21. What is your USP which makes it unique & different from other start-ups in similar domains?
We render Customization of indivisual designs as well cover bulk productions. Sort clothing requirements for events and occasions on rent ,and help in wardrobe styling from other brands too .On the other hand we possess a team of experienced Photographers and Make-up professionals along with male /female Models and Artists.They need not necessarily hunt & hop upon different professionals individually for any events and occasions . So it definitely makes it easy for them to get things sorted from Clothing & Styling till Photo-Shoots.
22. Please share complete name, address, phone number, email id & website of Your Business & Contact Person.
Khushi Agrawal (Owner & Fashion director)
Nakhrey, A fashion Signature.
Mumbai , Maharashtra (India)
Connect us on 87670-53717.
Email id: [email protected]
To explore more about Nakhrey: https://www.facebook.com/studionakhrey/