Storytelling is critical in marketing because it allows you to slide under the sales “radar.” Furthermore, it creates a more memorable marketing message that adds value to your products and services.
For example, Forbes recently ran an article about a collector who paid $300 for an old hockey jersey. He later learned it was worn by Mark Messier during the New York Rangers’ 1993-94 championship season.
So he shared the story and sold the sweater at auction for $8,365.
The story created an additional $8,065 in value!
Why do people choose one brand over another? You might think it comes down to product features, hard evidence, or facts and figures behind how it works. When in reality, research indicates that emotion plays a far bigger role in our decisions, with one study showing it’s as much as three times as important for influencing consumers than facts and evidence.
And what better way to appeal to your customers’ feelings and emotions than by telling them a story?
The fact is, stories drive emotional value. People pay attention to stories. So if you’re not telling stories in your marketing, you’re overlooking opportunities to add significance to what you sell.
The first task of branding is to help people understand:
who you are
what you do
what value you create
how you’re different
why should they care
If you want to achieve loyalty with your customers — you’ll need to have and communicate clear set of unique values and real purpose you believe in — why you do what you do.
Storytelling is the oldest form of communication. It’s been around since the prehistoric times when ancient people gathered around fire and listened to elders singing legends about heroes and their accomplishments. Still nowadays Hollywood uses the same structure we know since the ancient myth. The construction of myth has not changed — it’s the same today as it was five thousand years ago.
Listening to the story is how we make sense of the world and emotionally connect with events and characters involved.
Today We are presenting a company Reverse Thought Creative Studio which has a very different and unique way of telling the story of your brand, products and services to the world and making it reach to the right audiences. Lets hear the story of the founder of the company in his own words and put some thoughts on his journey
1.What is the Name of Your Venture? Any specific reason for this name?
Reverse Thought Creative Studio Pvt. Ltd.
We call ourselves Reverse Thought as for us everything boils down to how humans interact with each other and what are the contextual differences in their perceptions.
2.Who is your target Audience/clients?
We work extensively with Corporates / Pharma Industry / Agencies / FMCG Brands
3.Where is your venture based (city, state, country) & What are your geographical target areas?
We are based in Mumbai. Our clients are based in Mumbai, Maharashtra, India / India + Europe + USA
4.What problems does your venture resolve? What are your products or services?
We help clients create the right impressions in the digital space. These solutions include Story Telling with Design + Logic / Creative, Corporate Films, Digital Marketing, Website, Mobile APP, Ad Films, SEO, Strategy
5.Share the idea or story behind the venture. How did it came to an existence? What motivated you to start your own venture?
I have had a keen interest in design since my childhood. I was sure at some level that I would be involved in the creative field. Luckily I got a break into digital design, which was at a very nascent stage when I got in. That moulded my journey. After working in the industry for a while, I decided it was time to branch out on my own and here we are.
6.Who are your biggest competitors and how do you differentiate yourself from them?
I think its very hard to define a big competitor as there are so many in the market. I think our attention to detail and customer focus are some of the things we attribute our success to. Apart, we try our best to make sure our clients feel like they can rely on us for everything- which again boils down to service.
7.How did you identify your co-founder? Tell us some thing about your co-founder/s
She is my wife so I didn’t look very far :D. In her I have found the ideal mix of intelligence, creativity and passion- all the things that you need to go ahead. She is also very good at communication strategy and client servicing. An MBA from Symbiosis Institute of Business Management and comes with immense experience.
8.How did you hired your first team members? What skills Do you want in your employees/team?
We’ve always been a haven for people looking to learn something and upgrade their skills. At first we didn’t have much choice, being a small agency and all- so we used to work with intelligent freshers. Now as we have evolved, we have a lot of people from the top design schools in the country and a few years of experience behind them. We still employ freshers who are keen to learn and hone their skills as a way to help them build their careers and that is very satisfying though exhausting.
9.What expansion plans are you looking for the next 2 years, next 5 years?
In the next two years we aim to expand to Bangalore with a second facility. We also want to add to our video editing infrastructure.
10.Where do you want to see yourself in next 10 years?
We see ourselves as a vibrant yet mature organisation with highly evolved sense of communication. We want to have a presence in Europe operating offices in India.
We also want to be an independent production house for entertainment series.
11.Have you raised any funding? Or have any plans for the funding?
We are self funded company and We plan to produce Web Series, Films And Social Stories soon.
12.What were the problems you faced during the starting days and how did you resolve them?
When we started, we suddenly started scaling up due to good business from Europe. Hiring new people at short notice was very tough. Eventually we managed, but there were times when Sunidhi (my wife and co-founder) worked through nights to make sure everything was done on time.
13.Are you married, single or in a relationship?
Married and this company is Founded by me and my Wife
14.What are your hobbies? What do you do in your non-work time?
I love watching films, travelling and spending time with my family.
15.Whats your favorite food & holiday destination?
I have too many favorites so hard to choose one. I have great memories of my trip to the USA and New York remains my favorite place to visit.
16.Whom do you consider your idol or biggest motivator?
MC Escher. His work was a different level of genius and I think it speaks to you in its own language.
17.What do you feel is the major difference between entrepreneurs and those who work for someone else?
Entrepreneurs play the role of the boss and the sweeper with equal ease and don’t mind it. When you work for someone else, you have more defined roles and expectations.
18.If you had the chance to start your career over again, what would you do differently?
19.How has being an entrepreneur affected your family & Social life?
It has reduced both significantly. But I think a bigger reason is the traffic and overall pressures that are equal for all of us.
20.Anything, you would like to say to our readers or upcoming entrepreneurs?
Stay put, be honest and don’t always be about the money.
21. What do you think is the biggest threat to the success of small businesses & Start-ups today?
Few agencies control most of the brands and brands typically do not move out of their comfort zone.
22. Do you consider yourself successful and by what means do you measure success?
As a self funded company that started with no assets to talk of, I think that personally and professionally we have built strong relationships and worked on many projects that we continue to be proud of. Our success is a mix of financial and non-financial factors.
23.Please share complete name, address, phone number, email id & website of Your Business & Contact Person
Contact person – Tushar Garg / Sunidhi Garg