Make up is always considered no less than an art. Your face is essentially a blank canvas and you have all the control in the entire world to make it look however you want. It is totally at your own disposal. You can be anything or anyone you want. It gives you so much power. You can use it to look younger and even older, if you want. People often assume that make up is all about looking good and attractive but is is so much more. It’s also about feeling good.
There is this level of confidence attached to how presentable you look on a day. You do not worry about people forming notions and having judgments about your sparse eyebrows or your bloodshot eyes fueled by a night of backbreaking work or acne scars on your forehead or even just anything. They can judge you by how you are presenting yourself and you have the power to actually influence that.
Make up also helps people to blend in. A sober professional look helps you blend in your workforce. Or, a loud and flashy look helps to blend in clubs and parties. It makes your social life so much easier.
There is also this pressure from the side of our very own society which expects people to look a certain way. Since our childhood, we are made to believe that our natural beauty has some flaws. For instance, one of the biggest physical trait which the society of our country looks down at, dark skin. Since our childhood, we are told to shield ourselves from the cruel sun. You grow up with all these complexes and insecurities and then, invest in hideous beauty products like our very infamous, Fair & Lovely.
Today we are presenting the entrepreneurship journey of Mr. Jaspreet Singh Rajpal who feels makeup is much more than just making you beautiful. He says makeup is attitude, its a power and helps you to have a excellent attitude. The kind of makeup a person wears is no less than a kind of attitude he has. Mr. Rajpal Provides on-demand makeup services to his clients at just a click away. His organization PrettifyMe provides makeup artist and hairstylists at your doorstep just a click or call away. You can book a appointment with his company and team of professional would be right at your doorstep within no time. Lets See What Mr. Rajpal Has to tell our readers about his entire journey and his venture in his own words. I am sure, you would love to book them next time, you are looking for makeup or hairdo at the comfort of your home at your very own convenient time.
1.What is the Name of Your Venture? Any specific reason for this name?
A- PrettifyME, beauty on demand. As the name suggests we are into prettify – ing the natural beauty of woman.
2.Who is your target Audience/clients?
A- Target Audience is anyone who wants to look their best for any occasion of theirs. Be it an office party, a dinner date or a wedding our team is committed to make a coveted lifestyle service previously only available to the privileged elite accessible to everyone.
3.Where is your venture based (city, state, country) & What are your geographical target areas?
A- As of now we have created Delhi’s first Makeup N Hair Lounge at Rohini. Our team travels to all parts of country to serve customers at their convenience. Primarily we are focused on wedding destinations where getting a premium service is very difficult.
4.What problems does your venture resolve? What are your products or services?
A- We believe that looking great is not an indulgence but a necessity for everyone in today’s world. PrettifyME is created to enable a happy confluence of talented beauty professionals and convenience of hard working women balancing their careers and happy families. We offer Makeup & Hairstyling service at the convenience of our customer.
5.Share the idea or story behind the venture. How did it came to an existence? What motivated you to start your own venture?
A- Previously working with Ministry of Consumer Affairs, I recognized that consumer should have a lot more say in beauty industry compared to the current situation. Lack of experts in this industry made availing the service pretty expensive. This helped us to recognize doing something in beauty industry to regulate and redefine it.
6.Who are your biggest competitors and how do you differentiate yourself from them?
A- As a part of service industry we are ours biggest competition. Improving in terms of service quality, client satisfaction, hygiene, new trends etc we consistently update us. With the pizza culture around we commit to deliver on time else we do not charge for the service. This is our biggest strength.
7.How did you identify your co-founder? Tell us some thing about your co-founder/s
A- To find like minded person is very easy in this era of digital media is very easy. A business mind and a kind soul are the two words for the cofounders.
8.How did you hired your first team members? What skills Do you want in your employees/team?
A- We were on a long chat over lunch till evening coffee discussing the possibilities of our idea. The only skill we look at is discipline and that is the key factor to success.
9.What expansion plans are you looking for the next 2 years, next 5 years?
A- We are working on developing our franchisees in tier II & III cities. We would like to have company owned outlets in Tier I cities. Further with the pace of expansion we are soon launching our own Makeup & Hairstyling Academy to bridge the gap between demand and quality supply.
10.Where do you want to see yourself in next 10 years?
A- We would love to be the most customer centric company in next years.
11.What are your goals over the next 1, 3, 6 and 12 months?
A- Recently we have launched Delhi’s first Makeup N Hair Lounge and we look forward to stretch that dream.
12.Have you raised any funding? Or have any plans for the funding?
A- We are happy with our consumers paying for our bread and butter so that we do not need any funding.
13.What were the problems you faced during the starting days and how did you resolve them?
A- Problems were tackling Delhi’s traffic during wedding season. Since we commit to be on time, it was very hard to decode Delhi’s traffic. Thank God we have two wheelers, Ola, Uber now.
14.What was the most challenging part of your journey till now? How did you overcome those challenges?
A- Challenges are plenty. With government changing policies every now and then we like to abide all formalities to be safe in case of a policy change.
15.Are you married, single or in a relationship?
16.What are your hobbies? What do you do in your non-work time?
A- Reading about startups and youtube. Creativity is at best now a days on Youtube.
17.Whats your favorite food & holiday destination?
A- Punjabi Food. Sikkim.
18.Whom do you consider your idol or biggest motivator?
A- My Family. We are a strong group of 6 person all doing greatly in their life.
19.What do you feel is the major difference between entrepreneurs and those who work for someone else?
A- Thought process. An Entrepreneur is shameless and does not consider work to be small or big, the same cannot be expected from employees.
20.If you had the chance to start your career over again, what would you do differently?
A- I would include more tech (developing) skills.
21.How has being an entrepreneur affected your family & Social life?
A- I live 800 kms far from my family. Now my team has taken over my social life. We celebrate festivals, birthdays etc together.
22.Anything, you would like to say to our readers or upcoming entrepreneurs?
A- Don’t worry in taking risks. Also understand you need to give up luxury to enjoy the taste of Entrepreneurship.
23.Tell us something about your education & family background.
A- I am graduate from BHU and Post Graduate from NIT Allahabad. My father is a PHD in philosophy and has his own business. My Mom is Graduate in Biology and takes care of us and the house. My elder sister is double MA in English & Sanskrit. Currently working with Jharkhand State Government is happily married with 2 kids. My Second sister is PhD from IIT Roorkee in business management. Currently working with SMS as Assistant Professor and is happily married to a Colonel. My Brother is a Btech in CS currently serving Indian Army as Major and happily married to a Major in Indian Army.
24.What is your USP which makes it unique & different from other start-ups in similar domains.
A- Understanding the customer and customizing service accordingly.
25. What do you think is the biggest threat to the success of small businesses & Start-ups today?
A- The dependency on funding is the biggest threat as Idea can succeed with hard work too. Funds are important but your business should start earning from the first day itself.
26. Do you consider yourself successful and by what means do you measure success?
A- No not yet. Success is millions of happy faces. I am yet to achieve that.
27.Please share complete name, address, phone number, email id & website of Your Business & Contact Person
A – Jaspreet Singh Rajpal (Founder & Director)
Contact Jyoti – 01140591426