Rashee Shah Kuchroo From Doggie Dabbas Helping You To Take Care Of Your Pets & Their Diet


Doggie Dabbas started in 2011 by Rashee Kuchroo, aims to provide nutritious food custom made for each dog keeping in mind his breed, age, lifestyle and other factors. We often feed dogs biscuits as treats not realising that any form of sugar is poison to a dog. Doggie Dabbas comes to our rescue as it offers a line of treats like Chicken Jerky, Fish Ferky and Liver it Up that are extremely delicious and act as treats for dogs.

With ample research done on dog diet and their nutritional requirements infused with latest vacuum packaging, there is no effort spared to ascertain that the food reaching your dog is absolutely healthy and contamination free. The food comes with the goodness of being home cooked, packed with protein and other nutrients that your dog requires for a healthy and happy lifestyle. Say goodbye to the store bought dog food. Your dog deserves a meal customized with love and thought to bring out the best in him. With the guidance of Rashee, your dog will follow a diet chart that will keep him healthy and happy. In addition to bringing joy to your pup with it’s taste, the dog food brand also serves a purpose in several ailments like arthritis, liver and kidney issues, skin conditions, heart problems, gastrointestinal issues and lots more.

Today we are presenting the Interview of CEO & Founder of Doggie Dabbas, Lets Meet Rashee Shah Kuchroo and see what she has to say about her venture.

1.What is the Name of Your Venture? Any specific reason for this name?
Doggie Dabbas. We wanted a name that was self-explanatory and truly embodied our indian culture of our love for food and feeding others.

2.Who is your target Audience/clients?
Dogs with health problems, people who want to feed fresh and not packaged foods.

3.Where is your venture based (city, state, country) & What are your geographical target areas?
Food – Delhi NCR & Mumbai
Treats – Pan India & USA as well

4.What problems does your venture resolve? What are your products or services?
Doggie Dabbas solves all your doggie diet related issues. From what to feed, how much to feed, how to feed, what is good, natural remedies for small issues we are your doggies second best friend! From food to treats we have it all covered!

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5.Share the idea or story behind the venture. How did it come to an existence? What motivated you to start your own venture?
My own dog was suffering a lot on kibble or packaged food. I decided to change his diet and when people saw a difference in him they requested me to send food for their dogs too. Thus, Doggie Dabbas was born!

6.Who are your biggest competitors and how do you differentiate yourself from them?
I think my biggest competitors are packaged foods that are really convenient to feed pets. However, I feel people are slowly understanding that packaged foods are not actually good for our dogs but we are sometimes blinded by convenience and smart marketing. Our philosophy is very clear all natural, healthy foods for your pet. Most dog foods have a line ‘ Not fit for human consumption’ We can proudly say our food & treats are completely human grade! Though they are made for a dog’s taste buds so you may not enjoy it but I think its comforting to know that the ingredients are recognisable and safe for us too.

7.How did you identify your co-founder? Tell us something about your co-founder/s
We do not have a co founder.

8.How did you hire your first team members? What skills Do you want in your employees/team?
My first team member was hired just to help with the cooking of the foods. We definitely like to make sure that our employees love and respect animals.

9.What expansion plans are you looking for the next 2 years, next 5 years?
We are looking to grow to a pan india presence and to put India on the international map via our high quality treats & food.

10.Where do you want to see yourself in next 10 years?
Becoming a household name in the Dog food market world over.

11.What are your goals over the next 1, 3, 6 and 12 months?
We are increasing our product portfolio and that is extremely interesting for me. I love formulating new recipes and ideas and seeing them become a reality is a dream come true.

12.Have you raised any funding? Or have any plans for the funding?
We have not raised any funding at the moment.

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13.What were the problems you faced during the starting days and how did you resolve them?
Many were sceptical that this could not be turned into a business and ‘making dog food’ was a little bit of a joke. I just stuck at it since I had the support of my family who encouraged me every day to not give up.

14.What was the most challenging part of your journey till now? How did you overcome those challenges?
There are many challenges. As entrepreneurs every day brings with it a new challenge, a new issue and a new solution. The key is to not be emotional about your decisions but take the most practical and best decision for the company & my clients.

15.Are you married, single or in a relationship?

16.What are your hobbies? What do you do in your non-work time?
Reading, TV shows, Reading, & more Reading (the nutrition world is always changing so one has to keep up with the latest research)

17.Whats your favourite food & holiday destination?
Thai Food, Maldives

18.Whom do you consider your idol or biggest motivator?
The women in my life are my biggest motivators! My mother, Mother in law & grand mother.

19.What do you feel is the major difference between entrepreneurs and those who work for someone else?
An entrepreneur is always working. We get no Sundays, Bank holidays, Public Holidays or vacations! There is always something that needs your attention.

20.If you had the chance to start your career over again, what would you do differently?
Everything I have been through has lead to me this moment. So no I would do nothing differently.

21.How has being an entrepreneur affected your family & Social life?
My father has taught me to work hard & party harder. You have to find a balance.

22.Anything, you would like to say to our readers or upcoming entrepreneurs?
People will try to pull you down, copy your ideas and do mean and nasty things. Do not react. Have confidence in yourself, brand and product. Focus on your own work and be the best at what you do.

23.Tell us something about your education & family background.
I studied in Cathedral School in Mumbai till the 10th Grade. I was born and brought up in Mumbai. Post the 10th I went to boarding school in England at Millfield, I then did my undergraduate at Cardiff University in Econ, Accounting & Management, Post that I did my Masters in Marketing Communications and eventually came back and also studied Dog & Cat Nutrition.

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24.What is your USP which makes it unique & different from other start-ups in similar domains?
We definitely have the first movers advantage and start-ups coming up now have hired other nutritionists to help formulate the diets. We are unique in the fact that our founder is the nutritionist. Having been at this for 6 years has helped me gain tremendous experience.

25. What do you think is the biggest threat to the success of small businesses & Start-ups today?
The biggest threat and boon is social media. For small business it can make or break you. Either your videos go viral and you achieve what you set out to at break neck speed or the flip side is your idea is ripped off by a much bigger company and you remain as you are.

26. Do you consider yourself successful and by what means do you measure success?
I have miles to go before I sleep. I am at a very nascent stage right now.

27.Please share complete name, address, phone number, email id & website of Your Business & Contact Person
Doggie Dabbas Pvt Ltd
303, Navkriti Arcade,
Sushant Lok 2,
Sector 55, Gurgaon – 122002
Tel: +91 9897010770
Email: [email protected]
Founder: Rashee Shah Kuchroo



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