Interviews

Standyou Helping Students choose The best coaching institute for competitive exams

Nowadays the competition in the competitive exams has reached to such an extent that every student has to compete with the lakhs of students to prove his or her mettle.The first thing which generally comes to the mind of the student is – Which class gives the best coaching in order to crack such competitive exams?
Standyou has the answer to all your questions. Standyou is an information based data driven online platform and marketplace of coaching institutes, fulfilling the coaching institute search need. Standyou offers a platform for the students to claim scholarships from the coaching institute, apply for scholarship, avail discount in admission fee, buy discounted coaching programs, reading materials, test series and other educational ancillary services. The entire web infrastructure of standyou is dependent on the accuracy and relevancy of the data. We provide data driven visualization and research tool to get deep insights of coaching institute’s educational data from where conclusion is delivered. Lets see what the founders of Standyou has to say about their young venture and startup and how they started with their journey.
1.What is the Name of Your Venture? Any specific reason for this name?
Name of the venture is Standyou. The Tagline is “Decision Leads to destination” (There is no specific reason for the name)

2.Who is your target Audience/clients?
Target audience are Students who are preparing for any competitive exam or looking for career options. Our paying clients are Coaching Institutes, Private tutors, Reading/test series material seller
3.Where is your venture based (city, state, country) & What are your geographical target areas?
City – Jaipur, State – Rajasthan, Country – India. Our target area is Pan India
4.What problems does your venture resolve? What are your products or services?
Problem Statement: There is no effective, reliable and verified online platform of/for Coaching institutes to display the data and records.
There is no marketplace of coaching institutes where students can apply for admission, purchase reading materials, get discounts in admission fee and apply for scholarship.
Neither every coaching institute (and every branch of branded coaching institutes) have their website nor can be in first page of search engine.
Huge cost in conducting, advertising and promotion of scholarships and talent hunt exams is involved.
More than 10 million in a month, searching for coaching institutes on Google in India. Around 80 % search for coaching institutes begin from online search but only less than 7 % have internet presence.
Students need a conclusion out of data.
Students pay huge amount of fee, because coaching institutes spend huge amount of money in traditional methods of advertisements.
Standyou is India’s leading online data driven research tool build on 75+ Data points and marketplace of coaching institutes, that helps students in finding right career option and coaching institutes for them. We help to make better decisions about how and where to learn.
Standyou offers a platform to the students to claim scholarships from the coaching institutes, apply for scholarships, avail discount in admission fee, buy discounted coaching programs, reading material, test series and other educational ancillary services for the test preparations.
The entire web infrastructure of standyou is dependent on the accuracy and relevancy of the data. We know that right decision leads to destination and that’s why we continuously update the relevant and authentic data of coaching institutes so that students can take informed decision. Standyou enables students to filter coaching institutes on the parameter of a number of sections, percentage of selection, ratings and reviews and fee.
Through Standyou, Students can explore videos, images, ratings and reviews, result, courses, fee and more of 30000+ coaching institutes across India.
We help coaching institutes in reducing their advertisement and promotional cost by providing them a rich array of tech-enabled tools which include SAAS for coaching institutes to manage their data, cloud services for tracking student admissions, call tracker solutions, Call centre support, digital marketing support and tech support. This directly causes an impact in reducing the fee for the students and enabling coaching institutes to focus on teaching and providing better learning infrastructure to the students. Our marketplace helps Coaching Institutes reduce costs, increases efficiency through standardization and digitization, and enhances communication among students.
5.Share the idea or story behind the venture. How did it came to an existence? What motivated you to start your own venture?
I always believed that technology will improve the learning of students and teaching of Institutes through Machine learning and artificial intelligence.
6.Who are your biggest competitors and how do you differentiate yourself from them?
Justdial, sulekha and Edugorilla they all are open source listing platform.
7.How did you identify your co-founder? Tell us something about your co-founder/s
I was always focussed in having the expertise of Technology, Finance, Business development and marketing
Priyank Shrivastava (CEO), Head of growth, B.B.A.LL. B (Corporate Laws Hons.) – National Law University Odisha. Founded Lexhack.com during college, founded metal26.com and infrao.com in 2015. https://www.linkedin.com/in/priyankshrivastava03/
Tapesh Bhargava, Technology and digital marketing, B Tech(IT) Arya Collage, Founded Alphonic Net Solutions Pvt. Ltd. Research Analyst at IIT Bombay and Research Follower at IIT Delhi. https://www.linkedin.com/in/tapesh-bhargava-b3357728/
Rajan Sharma, Head of on field marketing and growth, B. com, M. com ( Business Administration )-RU, Co-founded Designghar.com. https://www.linkedin.com/in/rajan-sharma-54852610a/
Kartic Kaushal, Data management , B.E, M Tech ( Information Technology)-RGTU In past manager, Bhopal’s Microsoft Technical Community. https://www.linkedin.com/in/kartickaushal/
8.How did you hired your first team members? What skills Do you want in your employees/team?
Answered above
9.What expansion plans are you looking for the next 2 years, next 5 years?
We are having vision to become Oyo for Coaching Institutes.
10.Where do you want to see yourself in next 10 years?
To help in improving the learning of students and teaching of coaching institutes, using Machine Learning and Predictive Analytics. To create Intelligent Tutor System which will be a  web-based, artificially intelligent assessment and learning system, there is huge potential for artificial intelligence to create unique learning pathways for students when blended with online learning.
11.What are your goals over the next 1, 3, 6 and 12 months?
Answered above
12.Have you raised any funding? Or have any plans for the funding?
We are panning to raise seed fund in the month of July and August 2018
13.What were the problems you faced during the starting days and how did you resolve them?
There is a trust issue our clients i.e coaching institutes they don’t trust easily.
14.What was the most challenging part of your journey till now? How did you overcome those challenges?
Managing the Big data was challenging but we have now developed our techniques to manage that.
15.Are you married, single or in a relationship?
Unmarried
16.What are your hobbies? What do you do in your non-work time?
Listening music, Reading Books and Running
17.Whats your favourite food & holiday destination?
Italian food and My mom’s cooked food and
18.Whom do you consider your idol or biggest motivator?
Elon Musk
19.What do you feel is the major difference between entrepreneurs and those who work for someone else?
Entrepreneurs are artist, free, liberal and innovator
20.If you had the chance to start your career over again, what would you do differently?
Have never thought on this
21.How has being an entrepreneur affected your family & Social life?
I became less available to the unwanted people
22.Anything, you would like to say to our readers or upcoming entrepreneurs?
Man is born entrepreneur just find it inside you and have courage to fulfil your dreams.
23.Tell us something about your education & family background.
I have done B.B.A LL. B (Honours) from National Law University, Odisha. I have Honours in Corporate law and Marketing
24.What is your USP which makes it unique & different from other start-ups in similar domains.
Standyou creates Easy conclusion out of data, standyou has Sophisticated analytics database, standyou provide Business Intelligence for institutes, we are India’s first online data driven platform and marketplace for coaching institutes.
25. What do you think is the biggest threat to the success of small businesses & Start-ups today?
Lack of motivation and threat of quitting in between
26. Do you consider yourself successful and by what means do you measure success?
No. We want to create direct impact in the learning of the students and making education affordable for all.
27.Please share complete name, address, phone number, email id & website of Your Business & Contact Person
Name – Priyank Shrivastava
Company Name – Standyou Data Info Labs Private Limited
Designation – Co – Founder & CEO
Address – M3, RIICO Software Building, Startup Oasis, Sitapura Jaipur, Rajasthan ( 302022)
Phone Number – 9680799667
Email id – [email protected]
Website – www.standyou.com
Contact person – Rajan Sharma

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