Press Release

DRUPE Launches Vegan Milk in India at Natures Basket & Spar in Mumbai & Banglore

Are you lactose intolerant then you are born half vegan. Dogs and to a certain extent Humans don’t have enzymes to digest dairy.
Lactose is a sugar found in milk and dairy products. The small intestine—the organ where most food digestion and nutrient absorption takes place—produces an enzyme called lactase. Lactase breaks down lactose into two simpler forms of sugar: glucose and galactose.

  • Dairy products that are “reduced-fat” or “fat-free” generally have slightly higher lactose content.

Most Vegan people also keep away from Gluten which is a glue that holds food together.

The most popular Alternate Milk amongst the who’s who is now a rich mans milk made from almonds. Whether you’re a vegan, sensitive to milk or have a gluten allergy, almond milk is a fabulous alternative. There are three kinds of Almond Milk packaging available in India

1)Cold Pressed is heavier to digest and expensive. It is not sterilized. It requires refrigeration and has a 7 to 21 days shelf life and the almond skin is discarded, available in glass or pet bottles
2)Tetrapak is a carton packaging, pasteurized at 145 degree Celsius with a one year shelf life and all natural nutrition evaporates with high heating, hence it is fortified, so its like drinking a glass of water with synthetic pills.
3)Drupe is made with whole almonds along with its skin and sterilized at 100 degree Celsius keeping the natural nutrition intact and is available in CPP bottles which have zero migration( its the same material used for infant feeding bottles) and has no preservatives with a 4 month shelf life and requires no refrigeration.

According to the Vegan Society, a recent survey proves that veganism is now the “fastest growing lifestyle movements”. Did you know India is the third largest obese population in the world?

Natural foods advocate Meeta A Madhok has a remedy for the nation’s obesity epidemic that doesn’t involve radical “dieting,” pharmaceuticals or surgery. How proper nutrition can provide good health, beauty and wellness, both physically and spiritually.

Drupe Foods founder advices all those who want to be healthy, “Please fuel the body in a sustainable way while finding more joy in the experience of eating. I hear people complain about the cost of Almond Milk vs Cow’s Milk but they forget that there is no comparison between a plant based milk and animal milk. Plants do not carry hormones which are in animal milk.

When you consider the lifetime benefits of healthy eating, choosing better food and making the time to prepare it is such a small investment”.

Drupe is the first natural real almond milk manufactured in India in bottles with no preservatives, sugar or additives or any artificial flavouring substance. Drupe foods founder & COO Meeta A Madhok says “ As these techniques degrade the food’s nutrient content and original flavor. Sugar might make it tastier but it brings our immunity down by 50%. Sugar attaches itself to the protein, This molecular action causes loss of elasticity in our body and accelerates aging. Sugar impacts behaviour in children by raising blood sugar and giving a quick energy boast, sending a message to the brain to prepare for an attack releasing cortisol and adrenaline and making children hyper. It takes the place of important nutrients hence not allowing the body to consume essential nutrients, children are given sweet flavoured milk and they are the ones who need the maximum nutrients for growth”.

Madhok’s inspiration comes from Dr Raymond Francis from his book ‘Never to Be Sick Again’. The benefits of adopting a lifestyle of eating raw & natural by giving up gluten & sugar, it increases one’s metabolism & improves our emotional wellbeing too. Subscribe to the idea that prevention is better than cure. Change our “way of eating” rather than a short term strategy to alter body composition. As providing the body with nutrient- dense plant based fresh food or nut milk is an overlooked method for improving a person’s quality of life, people rather choose Botox over Detox!

Drupe Foods India Pvt Ltd is a registered start up and has set up its 6000 litre per day almond milk manufacturing plant in Uttar Pradesh, supplying to The Oberoi Hotels for the newly launched “ Healthy Vegan Breakfast selection as they promote healthy lifestyle. She proudly calls it “The new white Gold of India, in times to come it will be a platform for other smaller vegan start ups to partner & sell their products on drupepower.com

Ref sites:
http://www.newindianexpress.com/lifestyle/health/2017/aug/05/offering-health-1637949.html

http://indiatoday.intoday.in/story/obesity-india-weighs-third-on-obesity-scale/1/365876.html

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