Successful client relationships can include numerous factors, but one of the oft-overlooked methods of showing your preferred clients that you care is to send them a gift – a present you know will mean something to them. A thank-you card or phone call is nice, but don’t stop there. There are specific reasons you need to send gifts to your clients on occasion, too.
Corporate Giving Is Important
Corporate gift giving is on the rise, as more and more discover the benefits of sending a special something to those they work with on occasion. From subscription gifting to gift hampers to wine and flowers, how you give to clients says a lot about you as a professional. Choosing the right gift and method of giving is important. But even more important is making the choice to proactively seek out your client’s preferences and make a friendly gesture in the form of something nice for them to have that reminds them you value the business relationship they share with you.
Why Send Gifts to Your Clients
In marketing, there is something known as a “drip campaign,” in which companies make sure they keep touching their customers via email or mail to nurture the relationship and encourage future business. Certain benefits come from this constant contact. The same principle holds true in corporate giving. Here are four, specific reasons you need to send gifts to your clients on a regular basis.
- Gifts Bridge Divides – Regardless of where you are geographically speaking, you can send gifts to clients that make them feel close even when you may be on separate continents.
- Personalized Gifting Reinforces Your Brand – If you value your brand, show those who chose to do business with you that your brand stands for relationships, thoughtfulness, and going the extra mile. Many corporate gifting services allow for customizable branding, which means your business logo accompanies the warmth felt by the recipient.
- Staying in Touch Keeps the Relationship Open – Remember the drip campaign? When your gift arrives, it opens up the lines of contact. The client will most likely reply, providing you the opportunity to discuss ongoing business needs and solutions. Perhaps you sent your client a gift hamper on her birthday, but that hamper will likely sit on her desk for days, keeping you and your business in the front of her mind.
- Gifting Sets You Apart From the Competition – Chances are, you aren’t the only business your client works with, but gifting may help you be their favourite. People do business with those they know and like. Sending a thoughtful gift is the perfect way to distinguish your business as a preferred partner.
Today we are presenting an exclusive interview of Akshay Nambiar from http://www.bundle-orders.com who deals with corporate gifting and bulk manufacturing for young startups and entrepreneurs, lets have a look at his entire journey.
1.What is the Name of Your Venture? Any specific reason for this name?
We manufacture and sell all kinds of products in bundles to corporates and entrepreneurs.
2.Who is your target Audience/clients?
3.Where is your venture based (city, state, country) & What are your geographical target areas?
Mumbai. Maharashtra. India.
4.What problems does your venture resolve? What are your products or services?
We manufacture and sell corporate gifting and entrepreneurial products at a discounted rate.
We manufacture products as per customer requirements.
Up till now we have manufactured a wide range of corporate gifting products.
5.Share the idea or story behind the venture. How did it came to an existence? What motivated you to start your own venture?
The thought of buying corporate gifting & entrepreneurial products from one place at a discounted rate.
My state of mind, makes me an entrepreneur.
6.Who are your biggest competitors and how do you differentiate yourself from them?
Any corporate gifting platform and product manufacturers.
We manufacture products as per customer requirements –> This differentiates us from competitors.
7.How did you identify your co-founder? Tell us some thing about your co-founder/s
Hired a co founder Lawyer from AngelList.com
His name is Vishesh Bansal
I also work with ESYTES.com
They run a digital solutions company.
8.How did you hired your first team members? What skills Do you want in your employees/team?
I want my team to live with love and follow Buddhism.
9.What expansion plans are you looking for the next 2 years, next 5 years?
Looking to expand globally.
As of now we manufacture and sell only corporate gifting and entrepreneurial products.
In the future, We plan to bundle together any combination of products and sell at a discounted rate.
The more number of products a customer buys, the greater his/her discount.
10.Where do you want to see yourself in next 10 years?
Selling anything possible in bundles. Currently we sell only corporate gifting and entrepreneurial products. Although we manufacture all kinds of products(except for FMCGs).
11.What are your goals over the next 1, 3, 6 and 12 months?
Expanding globally and looking to advertise on a large scale(magazines and newspapers).
12.Have you raised any funding? Or have any plans for the funding?
We are bootstrapped.
13.What were the problems you faced during the starting days and how did you resolve them?
Figuring out what to sell and how to sell. Although I knew I wanted to sell in bundles.
Interacting with several people from the business industry helped me grow my business from scratch.
I initially did not know about corporate gifting.
14.What was the most challenging part of your journey till now? How did you overcome those challenges?
Figuring out how businesses work.
Meeting with several people in the business field helped.
15.Are you married, single or in a relationship?
It’s very complicated.
16.What are your hobbies? What do you do in your non-work time?
I’m an author. publisher and an entrepreneur.
I follow buddhism and love football.
17.Whats your favorite food & holiday destination?
18.Whom do you consider your idol or biggest motivator?
Apart for my Parents.. Guy Kawasaki.
19.What do you feel is the major difference between entrepreneurs and those who work for someone else?
Entrepreneurs have a different state of mind.
20.If you had the chance to start your career over again, what would you do differently?
Do it over again.. without drinking and smoking weed.
I don’t drink and smoke weed anymore.
21.How has being an entrepreneur affected your family & Social life?
It has showed me the importance of my family.
22.Anything, you would like to say to our readers or upcoming entrepreneurs?
Entrepreneurship is ‘a state of mind’. If you want to be an entrepreneur, you can.
Read the book called – ‘Entrepreneurship Guide’ by Akshay Nambiar.
Hire from www.AngelList.com
Manufacture from www.bundle-orders.com
23.Tell us something about your education & family background.
Haven’t officially completed my education.
I sort of dropped out of college.
But will complete my final exams sooner or later.
I love my family.
24.What is your USP which makes it unique & different from other start-ups in similar domains.
I follow buddhism regardless of what kind of business I work on.
Buddhism is key to Entrepreneurship. We sell in bundles at a discounted rate.
25. What do you think is the biggest threat to the success of small businesses & Start-ups today?
Not being able to keep yourself motivated.
26. Do you consider yourself successful and by what means do you measure success?
As far as I know, success is a journey, not a destination.
27.Please share complete name, address, phone number, email id & website of Your Business & Contact Person
Website – www.bundle-orders.com
Books – ‘Entrepreneurship Guide’.
Address – a403 Regent’s court, Raheja Reflections, Thakur Village, Kandivali east.