PANKAJ CHAUDHARY who came to Delhi in 2013 with a dream to become Entrepreneur, he basically belongs to Gorakhpur, Uttar Pradesh. He had a very decorative degree from the tech world. A Mechanical Engineer form UPTU but his dream was to work in Internet Marketing, After so many struggles he joined the E-commerce Company and started grooming himself in the field of E-commerce and after 4 years of Experience, he decided to start ABHICARYA in 2017 when he was 27. At this young age, many people are thinking about the job change with better salary hike but this young passionate guy was looking for his dream ABHICARYA to be established. He has always an inclination towards entrepreneurship, working on social issues and helping others has always been her true calling.
He started his small venture with a unique idea to pave ways to promote rural artisans. Pankaj motto was creating value for India handicrafts and craftsmen who are mostly ignored in the commercial arena to give a platform to step into the world of exhibiting handicraft products to the domestic as well as international market. The company is headed up with the solemn goal to provide economic upliftments of the artisans that are involved in preserving the heritage of the handicrafts industry in India.
Pankaj is traveling in rural and outer areas of India in search of best artisans so they can get the platform by Abhicarya and let the ancient traditional artisans to know their widespread talent in the easiest way and provide employment to rural India. Considering the customer base is an urban class, all the products are sold on an online portal, under the store Abhicarya Lane by name Abhicarya, its presence at Amazon, Flipkart, Paytm, Ebay any many more are coming. Abhicarya doesn’t employ any artisans, they rather outsource the products which are unique and possess a higher market demand
Along with the online orders, Abhicarya also has a separate division www.abhicarya.com for new sellers for different categories who want their online account on E-commerce Platforms to sell their products online by there Brand name. Abhicarya team helps in business grow and expand by helping sellers pitch their business by providing services of E-commerce, Internet Marketing, Website and App development and many more. Their specialized expert helps to grow an online business by managing product catalogs, Model Product Photoshoot, Image Editing, Product Content writing & listing your products on various marketplaces i.e Flipkart, Amazon, Paytm, Limeroad, Myntra, eBay, Walmart, Houzz, OpenSky, Overstock and many more.
Abhicarya has a serious of Ambitious plans, Pankaj says, “We expect more sales by adding more in the unique range, Abhicarya is in talks with other National and International retail chains to have its products in the racks. We will soon launch Stone art, fashion accessories, Home furnishings for online sales. There are many other expansion plans in the bucket. When villages are part of your e-commerce business model where there is no connectivity, logistics, etc., things become more difficult to work upon. That should not stop you from doing something marvelous.