The URL which people will type in the browser or google to find your business is called Domain Name.
It’s simply an address to find your business online.
Choosing a domain name for your online startup/Business is same as securing right location for your physical business. A mistake in both can cause a good damage to the business.
Trust me, it’s not as simple as you might have thought.
Your domain name crystal clearly portrays your identity and serves as a landmark, so it must be striking and memorable.
While your customers view your website, your domain name sets up a strong bridge between you and your customer, developing a mighty interaction.
In order to outshine your domain name, following guidelines will serve as steps for optimum selection of your domain name and trigger it right.
SELECTION OF A DOMAIN NAME FOR YOUR STARTUP
Finalizing your domain name is a pleasure and to grab it right depends upon various attributes, considering the generic or geographic factors, along with innovation, characters and word range you apply to it.
There exist more than 1,000 top-level domain (also known as TLD) extensions and 255 country-code TLDs to select from and make a choice.
Numerous elements are to be viewed while selecting your domain name and brand name for the respective concern.
PUTTING IT BRIEF
Compact names are quick to memorize, spell and type; brands like Apple.com, Bluestar.com etc, and all the renowned companies have their word structure limited, minimizing the number of characters.
An average percentage of the top reported domain name sales of all time have been a single word,.com web address and various one-to-two character.com are headed and operated by top brands.
In fact, Elon Musk acquired X.com in July 2017 for an undisclosed price, and Facebook acquired FB.com for USD $8.5 million in 2010.
STAY CREATIVE, POSITIVE AND PREDICTIVE
If you have a tough nomenclature people, it is difficult to strike your name and to access it on both the ends, online and offline.
Positive domain names set up an emotional connectivity with the audience and develop a strong relationship with them.
Predictive names do not disclose what you do but majorly displays the process and motive, which finally adds up to your brand story, shaping it into a leading brand.
While selecting your domain name, make it easy to pronounce, spell, type and pass the radio test. QUESTION yourself: When you tell someone your domain, or if they were to hear it on the radio, would they know how to spell it and find you online?
RESEARCH TRADEMARKS, COPYRIGHT, HISTORICAL USE, AND TRANSLATIONS
It’s very essentially vital that your domain name is independent and rid of any controversies and carries a saturated record, so it will not derive a negative feedback later.
With respect to trademarks, initiate by Googling “your location + trademark search” (e.g. “Australia trademark search”) to seek the strongest and best possible resource.
In Australia, you will be directed to IP Australia, whereas in the United States, you should search the USPTO. Alternately, contact an IP lawyer in your local jurisdiction for complete reassurance, or if you require international checks.
Keep a check on your domain’s historical use via Archive.org. There, you can analyse screenshots of the website and perform an appropriate search of your domain (with quotation marks) via GOOGLE. Make sure that your name was/is not Linked to any questionable or illegal offence that could negatively hamper your company, brand name and business in the upcoming year.
Simultaneously check that your domain is not blacklisted by Google. Eventually, if your business is surrounded internationally or linked to specifically targeted countries, it’s a relevant thought to monitor how your name transits in applicable languages.
For example, “Coca-Cola” sometimes translates to “bite the wax tadpole” in China (and they are not alone).
NUMBERS AND HYPHENS ARE DISCOURAGED
We often see the usage of numbers and hyphens by the beginners, which soon or later make them regret their choice of the domain name. Reason for such regret is obvious.
We all use Google in our day to day activities with common keywords, for e.g. if we require to search some health club, we would usually search with “health club” rather than “health-club” or else.
So we can conclude that it’s beneficial to avoid numbers and hyphens in the domain name from SEO (Search Engine Optimization) perspective.
RESERVATIONS FOR SOCIAL MEDIA NAMES
It is always better or rather the best approach to initially reserve names for social media accounts which represent our domain name appropriately and as close as possible.
It is because customers and viewers feel professional and genuine when then found our every reference addressed to the same name.
This tool can help with this.
BE UNIQUE IN THE COMPETITION
Acquire complete background knowledge and research on the roots of your competitors and the nomenclature trends which are followed in your industry to recognize how you can level aside and prioritize yourself.
Take the cryptocurrency space—in a sea of coin + keyword brand names, companies like Earn.com and Circle.com have set themselves apart with authoritative and memorable one word .com domains.
BE CAUTIOUS CHOOSING EXTENSION- “.com”
Mostly the layman usually relates when it comes to domain extension is “.com”. They might not be aware of the relevance of different extensions but what they feel genuine about a website name is usually when it is a .com.
It provides a concern with an authenticity and helps to gain trust in them.
MAKE DOMAIN NAME CHOICE QUICKLY- “POPULAR DOMAIN NAMES FLY RAPIDLY”
There are now more than 330 million registered domain names, increasing by 1.1%, every year, so what are you waiting for?
Domain Name of your choice which is similar to your business name is always a priority. But we often find non-availability of our choice if we are lazy in reserving the same.
So it is always advisable to get it register at the very initial stage of business as a priority step for a long sustainability and growths.