It is going to be the first Big Billion Days for Flipkart after its acquisition by Walmart. After the biggest ever deal recorded in the Indian tech industry, the annual sale is expected to be bigger this year.
Keeping the growth mantra in mind, Flipkart is targeting sales of $1.5-1.7 billion in October during the Billion Days, almost double compared to last year.
The company is especially targeting categories such as smartphones, fashion and large appliances and expects a larger sale of these items. Besides, in the fashion category, Myntra and Jabong will also participate.
The e-commerce company last year sold products worth over $750 million during Big Billion Days, mainly smartphones and electronics.
The coming sale festival during Diwali will also begin the competition between Flipkart and Amazon from a new end.
Last year, after Big Billion Days and Great Indian Festival Sale came to an end, both Flipkart and Amazon started claiming to have the largest market share.
Flipkart claimed to have bagged 70 per cent of the overall sales during the five-day sale period. The e-commerce marketplace said its sales doubled this year as compared to the last year period.
Amazon also made similar claims like its rival Flipkart and insisted it remains the largest marketplace and the fastest growing one in Indian e-commerce landscape. It boasted of winning new customers through the sales. More than 85 per cent of new customers came from small towns and cities.
However, neither Flipkart nor Amazon revealed the actual numbers related to the sale during the festival season.
Meanwhile, this festival season is going to be very different from the previous ones. In the past one year, both Flipkart and Amazon have reported a fast growth with the e-commerce market reaching $18 billion market size in India.
Experts, however, observe that the strong showing by the two companies so far this year was primarily driven by multiple sale events that offer big discounts on smartphones, televisions, clothing and other.