Twitch has teamed up with The Pokémon Company to allow viewers to binge watch the Pokémon: The Series TV show and related movies on its site, and “catch” Pokémon badges along the way. While the former is one of Twitch’s many retro binge watch fests – it’s previously streamed old shows like Bob Ross, Julia Child, Mister Rogers, SNL, and most recently, Knight Rider – the interactive feature it’s debuting is something new.
According to the company, Twitch will launch its own Pokémon extension to accompany the broadcast. This overlay, called “Twitch Presents: Pokémon Badge Collector,” will encourage viewers to collect Pokémon badges that appear on the screen for points, which places them on a leaderboard.
This is only the second time Twitch has added an interactive element like this to one of its viewing events, and its addition could see users watching for longer periods of time, as a result. The first was a “watch and win” extension during a Doctor Who broadcast, but it was different as it focused on collecting contest entries.
Twitch also notes this will be the longest viewing event it’s ever held.
The binge will see 16 movies and 19 TV seasons with 932 episodes streamed across Twitch’s network, starting on August 27, 2018, and spanning until 2019. This will kick off with the first season, Pokémon: Indigo League at 10 AM PDT on the 27ths for audiences in the U.S., Canada, Europe, Latin America, and Australia. The content will air on TwitchPresents and on its companion channels in French, German, Spanish, Italian, and Brazilian Portuguese.
“The Twitch community has a passion for Pokémon based on the warm embrace the series received when we celebrated the brand’s 20th anniversary, as well as the cultural milestone that was set when over a hundred thousand Twitch members played Pokémon together,” said Jane Weedon, Director of Business Development at Twitch, in a statement about the launch.
The viewing event comes at a time when reports claim Twitch is going after a wider audience than just gamers. The company has been wooing creatives like vloggers, cooks, artists, and others to come to its site, instead of only broadcasting on YouTube. And it’s been airing non-esports content through marathon events like this new one with Pokémon. According to Bloomberg, TV show livestreams are one of the two fastest-growing genres on the site, the other being “IRL” (in real life) content.
The Pokémon viewing event, in particular, is aimed at a younger audience who may not have the level of nostalgia for the classic TV shows Twitch previously aired. Instead, Twitch says the livestream is appropriate for fans 13 and up – which means it could attract those whose first real exposure to Pokémon was the mobile game that went viral following its launch in 2016.
The dates and times of the Pokémon series and movies will be on Twitch Presents. The binge fest won’t include newer series, like the Sun & Moon or Sun & Moon Ultra Adventures, however.