With this, Vividh Bharati and 14 other regional language streaming services of All India Radio will be streamed on Amazon Alexa.
Archival assets of All India Radio will be made available in Amazon Alexa in near future. All India Radio will get an additional platform for global and domestic audiences and will cover all the shadow areas of the terrestrial broadcasting in the regional, headquarters and metro cities in particular. Alexa would supplement All India Radio’s website and App.
Alexa is a voice-enabled platform led by artificial intelligence.
Speaking at the launch of Alexa in New Delhi, Mr Rathore said, Radio is the only medium which is being listened to across the country. He said, launching of All India Radio’s Streaming Services on Amazon’s Alexa platform would be a synergy of Old and Modern forms of Communication. The Minister said that this initiative will benefit Indian diaspora around the world.
Through this device, AIR will get an additional platform for global and domestic audiences and will cover all the shadow areas of the terrestrial broadcasting in the regional headquarters and metro cities in particular.
17 channels of All India Radio including Vividh Bharati, FM Gold, FM Rainbow and Northeastern Services are being live streamed on Alexa.
The device will lure people into listening to AIR which is bound to enhance the brand image of the Public Service Broadcaster.
Chairman Prasar Bharati Shri A Surya Prakash, CEO Prasar Bharati Dr Shashi Shekhar Vempati and other senior officials of the Ministry were also present at the event.
Speaking on the sidelines of the event on the anniversary of surgical strikes, Mr Rathore said, the Indian army has been serving the country by working round the clock. He said, youth of the country can take inspiration from the brave soldiers of the country. Mr Rathore said, every soldier is committed to safeguarding the borders of the country.
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