New Ford Aspire launched in India, priced lower than all competitors

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Ford has launched the facelifted version of its Figo based subcompact sedan Aspire in India today. Though the new model gets more equipment, fresh looks and a new set of engine, it is priced lower than the outgoing model. The prices start at ₹ 5.55 Lakh (ex-showroom, Delhi).

On the outside, Aspire gets some design cues from the recently launched Freestyle cross-hatch such as the front honey-comb grille finished in chrome. The sides of the front bumpers get big C-shaped chrome lining with the round fog lamps within them. At the rear, the taillamps are revised and so is the rear bumper. New multi-spoke alloys and updated ORVMs have also been added to the makeover list.

New Aspire’s cabin comes finished in the similar beige and black interior. The dashboard gets a new infotainment system similar to EcoSport and Freestyle, which comes with a 6.5-inch touchscreen display. Apart from Apple CarPlay and Android Auto, the new system also supports Ford’s in-car connectivity system SYNC3. Depending on the variant, you also get convenience features like auto climate control, illuminated USB sockets and a start-stop button.

The engine options for the new Aspire include two petrol and one diesel motors. Petrol variant with 5-speed manual gearbox gets a 1.2-litre three-cylinder engine used in the Freestyle that makes 95 bhp and 120 Nm of torque. To pair with the 6-speed torque converter automatic transmission, new Aspire borrows 1.5-litre three-cylinder engine from the big brother EcoSport. That engine makes 123 bhp of power and 150 Nm of torque.

New Ford Aspire interior

The diesel variant of the compact sedan gets the same 1.5-litre four-cylinder TDCI engine that makes 99 bhp and develops 215 Nm of peak torque. The diesel engine only comes with one 5-speed manual gearbox option.

Ford is offering a bunch of safety features as standard that including dual airbags, rear parking sensors, ABS with EBD and seat-belt reminder, while the top-spec variant gets six airbags and an emergency assistance service. The automatic variant also gets hill-start assist, ESP and traction control as standard.

Surprisingly, Ford has priced the new Aspire lower than the outgoing version. The sub-four meter sedan competes with a long list of competitors including the Maruti Suzuki DZire, Hyundai Xcent, Honda Amaze and Volkswagen Ameo. The new Aspire is priced lower than all the mentioned competitor cars.

Source: Techstory

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