Design4India, a NASSCOM initiative in partnership with Facebook, aims to create massive transformational value for the product and startup ecosystem of India. The NASSCOM DESIGN4INDIA Design Summit, in the last two editions, brought together designers, entrepreneurs, designers, corporate leaders and academicians from all walks of life to discuss ways to promote India’s design quotient.
The 3rd edition of the NASSCOM Design4India Design summit took place on September 26, 2018 at JW Marriott, Bengaluru. In this edition themed “EMBED 2.0: Where design becomes a universal language”, a confluence of discussions took place revolving around topics, Democratization, industrialization & augmentation: Where design craft & creativity is going next; Humanize and How to educate game changers. As emerging technologies disrupt today’s infrastructure, the discussions revolved around the importance of how these technologies will act as a catalyst to create better user experiences.
This year, the event showcased 40 global speakers spread across various keynotes, panel discussions, product showcases, workshops led by design experts, immersive experience zones and ended with a pub crawl. Participants got a chance to connect with industry experts from the design and technology community to understand the value of design and what works and what doesn’t in the design and technology space.
Shining light on innovative designers through Design Awards
Ahead of the summit, the first edition of NASSCOM® Design4India Design Awards was hosted on September 25, 2018 with the objective to spur innovation with a focus on technology product design that is simple, yet powerful.
Deloitte, Accenture Open Innovation, NASSCOM Foundation, StartupIndia and Adobe were some of the leading partners. The application process was open to corporates, startups, design studios and students.
The product design submissions were in the categories of web, mobile, immersive, connected and intelligence, or digital ergonomics products. They also had to be fully commissioned and available in the market at the time of entry. The applications were screened, shortlisted and presented to the 25-member jury panel, who evaluated and the finalists were announced on September 20, 2018. The evaluation criteria included the level of product differentiation in the market; level of innovation; how the product ensured environmental sustainability; level of creativity and overall appeal; user-friendliness, functionality and aesthetics.
Winners get the best of both worlds
After a rigorous screening and judging process, the winners were announced for various categories. Here are the winners in each category:
- Leopard Design Studios
- Kala Form by Pramod Priya Ranjan, MIT Institute of Design
- Indus OS
- Neev by Madhushree Kamak, Chetna Meena & Sayani Sinha, National Institute of Design
- Tesseract Imaging Pvt. Ltd.
- Trestle Labs Pvt. Ltd.
- Eduloom by Sagar Sharma & Ashish Dubey, National Institute of Design
Digital Ergonomics Products:
- Yostra Labs Pvt. Ltd.
- Pebble – Wearable for Visually Impaired by Jason Vikram Mariadas, National Institute of Design
Connected and Intelligence:
- eMotion Motors
- ARO by Nayla Masood, National Institute of Design bagged the student awards.
The winners of NASSCOM Design4India Design Awards took home several benefits. Apart from being felicitated at the award ceremony, they were provided with digital badges, which could be used for marketing purposes for one year. They were each given an Adobe Creative Cloud account to help hone their skills. It doesn’t end there! The winners were also showcased on the NASSCOM Design4India Design Awards portal and got visibility through social media promotions.
Impacting the startup innovation ecosystem through design
In recent years, design has evolved as a tool for innovation and is only rapidly growing by the day. Organisations are embracing strategic design and design thinking to move forward in the innovative ecosystem. NASSCOM Design4India is fostering this change by bringing together the best of the technology, product, innovation and design ecosystems in India.
The vision is to enable 2500+ startups and train 10,000+ design professionals to leverage technology in design and take forward the growing startup ecosystem in India.
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