Mumbai-based BabyChakra offers pregnancy-related tips and parenting advice, and acts as a forum for parents to interact and exchange information. It currently has two million monthly users with 70 percent from Tier II and Tier III towns.
Naiyya Saggi, who recently raised an undisclosed amount in pre-Series-B round, spoke on how moms can mean business.
She said that in today’s age and time, startup founders have to keep in mind the growing needs of people and constantly work on bettering the service. “The desperation to stand apart is way stronger in today’s generation,” she said.
Drawing parallels between how a father looks after the child and how a mother does, she quickly pointed out to the male population in the audience to reiterate the need for equal participation by men in a child’s upbringing.
She further added that the Maternity Benefit Amendment Act, which was rolled out in March 2017, only makes way for mothers. In western countries, both the parents are allowed to take leave and the facilities are more accommodating from the government itself. Though India has taken its first step with the act, smaller enterprises and startups are yet to leverage on this without compromising on their economical challenges, she said.
An MBA graduate from Harvard Business School, she further added that the government policies have to be rethought, keeping in mind the healthcare emergencies every family might be exposed to.
“Not just in childcare, many times we forget that we are caring for all the people as well as not just a newborn. There must be well structured policies related to hospitals for all the family members, without compromising on a woman’s career goals,” she added.
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