TrakingPro – Safety of those who matter

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Shamim Akhtar (MD)
Shamim Akhtar (MD)

In today’s fast-paced world, where traveling is one of the most important and unavoidable aspects of a person’s personal and professional life, one’s desire for safety and security of his/her vehicle and the individual is accustomed. TrakinPro understands your longing and assists you in ensuring the safety of your near and dear ones with their devices. Not only that, but they also help you to enhance your business by allowing you to track your vehicles.

Firmly established in Kolkata, they have extended their roots in almost every state in India. With the vision of spreading their roots in the International market, they are tying up with some new distributors. Their aim is to start expanding in neighboring countries initially like Bangladesh, Myanmar, Bhutan. Their services consist of devices for both personal and professional utilization. Considering the fact that it is important to keep abreast of what is happening under your nose, they have also developed devices for your assets protection.

There are four GPS devices that they proffer, namely, TPro 02, TPro 03, OBD02 and a personal GPS tracker to take care of your family members, pets and the little ones of your family. The other three are used for cars, bikes, big vehicles, fleets etc. They have developed these devices keeping mind the posterity since these devices are customizable and go well with the new generation cars too!

Starting something new in such a dynamic market is a tough step, but Mr. Shamim Akhtar has achieved this level of success only and only because of his never shaking tenacity and his patience. From being inspired by his family, to be an inspiration for the young startups here is an exclusive interview of Mr. Shamim, his journey and his future plans about TrakingPro.

Shamim Akhtar (Managing Director)
Shamim Akhtar is an entrepreneur of Shireen Electronics PVT. Ltd. His guidance made the company pioneered a series of revolutionary technology, which includes some of the government certifications on GPS solutions.

Shamim Akhtar is born in the year 1987 in Kolkata. He started his career with import and export business after completing his graduation in the year 2008, and certification of International Business Management Institute of Berlin, Germany with Essential Management Skills. Now he is the initiator and managing director of Shireen Electronics Pvt Ltd which is a GPS Tracking Device Company usually known as TrakingPro located in Kolkata, and Mascotas Nutraceuticals Pvt Ltd that is located in Delhi, India this company contains different Brands of pets’ food and accessories such as Dr.Fish, Dr.Dog, Dr.Cat, and Dr. Aviss etc.

The experience of five years in the IoT sector and for than five years in pets sector adds some extra crown in his career. He is a person with brilliant Business Skills and Ideas and Expertise in Business Management and Development. He is a perfect team leader who brings out the superior quality of his Employees to reach their department and organizational goals. With his governance, both the companies have earned many certification and awards such as the top 3000 StartUp Company and smart fifty in the year 2017. He wants to spread his wings in the various sector with extreme efficiency. His precious guidance took both the companies to the absolute Top level. Not only his talent but also the humble behavior makes the employees enjoy their work without feeling any pressure.

He is the person who plans to direct department operations in accordance to achieve the company mission and motivates staff members.
In this very short time span, he arranged his company gets placed in web summit too. In the year 2017 TrakingPro participated in web summit in Lisbon, Portugal and also looking forward to participating in the same event in the year 2018. He also presented his company in Trade Fair to showcase the products of his company.

We hope that his vast growing knowledge would help his company travel much more success in life.

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Trakingpro logo

1. Who all are your target audience/clients?
We work in the GPS device market that comes under the IoT sector. So, no matter what purpose your car is using for. We provide all type of GPS security whether they are for your personal need or for commercial need. We believe in every aspect it needs to take care of. But according to the recent amendments approved by the government every commercial vehicle is bound to use GPS devices. So our target is to capture the entire market of the personal and the commercial vehicles.

2. Your current operations are located in which regions and where are you based at (city, state, country)?
We are basically placed in Kolkata and we have spread our wings in almost every state of India. There are 11 distributors all over India to help us grow faster. And we are also in process of making some new tying ups with some new distributors. There are some dealers as well to sign the tie-up agreement down the line.

3. What problems does your venture resolve? What are your products or services?
As we are a GPS device company we provide GPS services for your personal need and for your assets’ protection too. We offer 4 GPS devices which includes-
One is personal GPS tracker that helps you take care of your family members, pets, or the little one of your family.
Rest three of the GPS devices are TPro 02, TPro 03, and OBD02. These are used for cars, bikes, big vehicles, fleets etc. These GPS devices contain some of the customizable options too. So the new generation cars are also eligible to avail the services.

4. Do you face any rivalry and how do you differentiate yourself from them?
There are competitions in every field. Likewise we do have some competitions in the market but we take it in a very healthy manner. We always take other competitors as our inspiration to grow ourselves.A healthy competition is the only way to grow and innovate yourself so we take these things positively that makes us efficient enough.

5. What is your idea of team formulation? What type of qualities do you search for in your team?
A good service idea and a strong technical team are not enough for a sustainable business. One should not ignore the business process and issues of a company because it is not their job. It can eventually deprive them from any future in that company.
Strategic management is considered to be one of the most vital activities of any organization, since it encompasses the organization’s entire scope of strategic decision-making. But for a start-up it’s not possible to segment the responsibilities. Things are far more organic in a start-up which means things will overlap.
So, Isearch the qualities that work on the business not in the business. The qualities should be hardworking, flexible and off-course open minded.

6. What are your growth or expansion plans for the next 2 or 5 years?
We want to expand our reach to the neighbour countries with in next 2 years and will try to cater most of the percentage of the GPS device market.

7. Where do you see yourself 10 years down the line?
I want us to see in the international level.

8. What are your short term goals?
We have spread our business in almost every state with no such time. So we have taken the initiative to spread our business beyond the boundary also. So we have decided to mark our footprint in Bangladesh, Myanmar, Bhutan and in some of the other neighbour countries too.

9. Please share your incubation days struggle issues while setting up this venture, and how did you resolve them?
Being completely new in a renowned competitive market is an disadvantage but our dedication and unbreakable will power made it possible to survive and to reach the desired level.

10. What was or has been the most challenging part of your journey? How do you overcome the same?
Challenges are like tide they never stop. But for a start-up it’s very challenging to keep their dedication and patience in place. So the most challenging part was to expand our business in pan India basis in the very early stage. But our dedication and hard work make the task easier for us.

11. What do you do to escape the work life in your leisure time?
I enjoy the leisure time with my family.

12. Where would you like to escape to for a holiday?
Family is the next destination after work.

13. Which part of your life would you like to rewrite if given a chance to restart with your career today?
No regrets, every situation has made me learn something new. So there is nothing that I want to change.

14. How has being an entrepreneur affected your family & Social life?
Family is my inspiration for my work. That is understandable by the venture name only I guess. So my work didn’t affect me by any mean.

15. Is there anything, you’d like to say to our readers or upcoming entrepreneurs?
Don’t need to have a big idea have a great idea and have patience and off-course be dedicated.

16. What is your USP or biggest strength that makes you stands apart from your competitors?
Our product services and the price are the biggest strength of our product from your competitors.

17. Do you consider yourself successful and by what means do you measure success?
We have started our journey two years back from nothing. But today we are standing in a renowned place after completing a very hard struggle period. Considering the entire journey so far I can say yes, I am successful but there are miles to go, and much more to achieve.

Shamim Akhtar
Managing Director

TrakingPro
Address- 43A Tollygunge Circular Road, Mahendra Tower 3rd Floor Room No 3C. Kolkata- 700053
Phone- 7980278180/9073635020
Email- [email protected]
Website- www.trakingpro.com

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