Be personal, be human – Ted Rubin shows how to connect in the digital world

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Social marketing strategist, speaker, author and provocateur – Ted Rubin dons multiple caps at once. He also serves as the CMO of Photofy, MC/Host to the Brand Innovators Summits, and is the co-founder of Prevailing Path. With a vast background in the social media-scape, hear him offer unique insights on being personal in this digitally connected world.

One of Ted’s most striking philosophy pertains to the concept of Return on Relationship (#RonR), a term he coined in March, 2009. This principle, he believes, is essential for building multi-million member database and engaged communities.

In January, 2013 his first book Return on Relationship was published. This was followed by a couple of more releases, including How To Look People in the Eye Digitally and The Age of Influence… Selling to the Digitally Connected Customer. Ted is currently working on his latest book, Retail Relevancy with his business partner John Andrews.

His enthusiasm and personal connection with people are his signature characteristics.

To access more than 2,500 insights (like the one above) from more than 125 world-class experts, you can download the Audvisor app here.

Source: Yourstory

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