The platform SportsPlex.pro uses AI to pick up exciting moments from live sporting events to create power packed digital campaigns for brands to engage with audiences in real time
Mumbai, April 23, 2019: Digital marketing for sports and sporting events will never be the same again. Thanks to HockeyCurve’s SportsPlex.pro which is the world’s first AI powered marketing suite for sports, leading sports platform such as Hotstar & ESPN are optimising their campaigns during the ongoing IPL season.
A leading marketing technology startup founded by former Housing.com employees, HockeyCurve has introduced SportsPlex.pro to enable sport-brands engage with its audiences in real time. SportsPlex completely automates all aspects of marketing any live sports event. It seamlessly integrates with an advertiser’s programmatic media buying system, produces millions of personalised creatives for major digital channels apart from unlocking maximum inventory value for digital content publishers.
Commenting on this unique platform, HockeyCurve Founder & CEO Aditya Jagtap said, “Our problem-first approach, as opposed to a product first one, has helped us create path-breaking solutions for customers. Our existing array of offerings have helped us create and successfully deliver close to 130+ AdTech and MarTech projects for leading brands. We have made deep investments in AI and ML to create proprietary technology stacks from scratch to optimise marketing ROI.”
SportsPlex.pro has executed more than five campaigns worth INR 1.5 crore so far and is already offering more than 300% increase in CTRs and a 100x increase in ROI.
Harsh Wardhan Dave, Co-Founder & Business Head, HockeyCurve said, “With the advent of e-gaming and increased live streaming of sporting events online, there was a need for an effective digital marketing tool that adapts itself to ground realities, literally. With SportsPlex.pro, moment marketing is going to be elevated to a whole new level.”
The Cricket World Cup is the next big live sporting event in the offing and HockeyCurve is confident that with the success of SportsPlex.pro in the current IPL season, brands and platforms alike will turn to them for a truly revolutionary digital marketing campaign with phenomenal ROI!
Founded by former Housing.com employees in 2016, HockeyCurve is a leading global marketing-tech provider. It has created a diversified range of technology first advertising solutions to help brands create effective digital marketing campaigns. The product suite includes a custom ad server, a recommendation engine and a dynamic creative suite.