Delhi-based Online Grocery Startup Aims For Speedy Delivery & Rapid Expansion

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The online grocery store merchandises branded household products, organic foods, staples, personal care items, baby care products, groceries and more at competitive prices.

The life of working professionals has become easy now. But  how? All thanks to the online grocery stores. They have made working women’s lives easy by making groceries delivered just by clicking and ordering via their portals.

Already, a few big players have expended well with cash back and other features. And many have made a bee-line to get a perfect place in between the big players. Lalaji24x7 is a new entrant in the sector. The company is trying its luck in the market by merging technology and quality groceries.

The team is passionate about its work and delivery model. The founders of the company say that they can be in the race by providing best services including finest packaging, fast delivery, free shipments, and full customer support. The online grocery shop delivers happiness at customer’s doorsteps every day with its leading products in available time slots. Its user-friendly platform offers a safe payment mode option and easy return policy so that the customers are served well in all possible ways.

Inception
The online grocery firm is a non-government company, which was incorporated on 5 Jun 2014. It’s a private unlisted company and is classified as a ‘company limited by shares.

The company is majorly in business services from the last five years and currently, is operating as an active firm. The team doesn’t have a large number of employees, however, it is open to hire more numbers in future as per the requirement. Current board members and directors are Sunil Lakra.

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According to the company, Lalaji 24×7 has been conceptualized with a lot of thought behind it. Unlike any other hyperlocal grocery delivery startup, the research, experience from working within the industry and first-hand knowledge sets them apart. With a passionate team set to give the best products with endless offers and providing the finest packaging, fast delivery, free shipments, and full customer support, the concept drives much popularity that its current competitors.

The minds behind the Idea 
A team of well-seasoned businessmen with a keen eye for detail in operations, strategic cost reductions, and high retail experience makes up Lalaji24x7. Piyush Goyal, (age 27) who worked with Grofers (an online grocery store) as an Operations Manager, is the Deputy CEO of the company. “We have seen Lalaji24x7.com grow immensely and feel the potential of excelling in the domain and giving consumers a better experience is something we should not limit only to the Delhi NCR region”, he said. “We are keeping our goals high because we have seen enough potential in the company.  With an aim to reach from 250 orders per day to 10,000 orders per day in Delhi-NCR.”

While Goyal has spent enough time in the same sector, the Founder of Lalaji24x7, Sunil Lakra is a hardcore businessman from the FMCG sector. Lakra has a clear vision while he was entering into the pool of the e-commerce sector. He says, “Our aim to enter this industry was to not copy a business model. In fact, we are here to help consumers and provide them with an innovative and improved version of the online grocery store. “

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Further he says, “We hope that the consumers across India can benefit from the quality and products we deliver while ensuring that exceptional service will grow even bigger with multiple deliveries.”

What Lalaji24x7 Does
Being an online grocery supermarket, Lalaji24x7 has a USP of best groceries and fast deliveries at consumers’ doorsteps. And Lalaji’s target group consists of anyone who wants grocery delivery on time and fresh stocks.

The online grocery store merchandises branded household products, organic foods, staples, personal care items, baby care products, groceries and more at competitive prices. With that, it also offers special discounts that benefit online shoppers tremendously.

Why Choose It?
The platform has a user-centric UI, that appeals to an audience of all ages and gives a better experience right from placing an order to even returning it.  Lalaji 24×7 ran an internal test survey to conclude how its potential audience looks forward to having them in their city.
1. Smart shopping in one click
2. Fresh selection of products
3. Quality guaranteed
4. Flexible time slot

Future Goals of the Company
With a humble beginning of just 250 orders daily, the company today is vigorously working towards increasing its manpower and resources to hit the 10,000 delivery mark per day in Delhi NCR.

Aiming at bringing forth the two-hour delivery experience, the platform has a promising future with the goal of re-defining the hyper-local grocery domain. It also aims at strengthening the supply chain management and has a mission of expanding itself in Mumbai and Bengaluru this year.

Source: BW Disrupt

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