The app allows users to earn cash rewards and donate part of it to social causes by watching advertisements of their choice
OneOneDay, a Hong Kong-based ad-tech startup has recently launched the Oodies app in India. This unique app allows users to earn cash rewards and donate part of it to social causes by watching advertisements of their choice. The app is available in India for Android users nation-wide.
Believing the current advertising industry needs to have a Revolution due to the intrusive delivery of ads, Oodies works hard on a fair trade model that turns viewers’ attention into a currency of value. On Oodies, users choose the ads they want to watch, and get rewarded in cash for their time and attention. Oodies advocates for Universal Basic Attention Income — everyone should be ‘rewarded’ for their attention spent on ads.
What’s more? Every time an ad is watched, a portion of the advertising revenue goes to fund a social cause. For its launch in India, Oodies has chosen to tackle the issue of women’s safety by providing safe last-mile rides to women in Delhi. With this business model, the company hopes to turn the act of ad-watching into a powerful force and TOOL for social change.
Rick Tsing, Founder and CEO of OneOneDay, says “the Oodies app is a movement where advertisements will become a demand from everybody in the world because they know their attention can become a precious asset — their attention can turn into purchasing power and donation power.”
For advertisers, Oodies provides an effective anti-advertising waste solution by matching the target audience precisely, powered by blockchain and psychometrics. Advertisers that are already on the platform include HUL’s Fair, Lovely Career Foundation and Bisleri.
Oodies aims to work for its users first, and that everything delivered and shared is permission-based.
OneOneDay is trying to empower people to choose the advertisements they watch. It has created an ingenious way to convert the ads into a revenue stream for the consumer and their preferred charity. The idea is to revolutionize the use of the advertising budget and link the same to the social causes of individual choice.
Source: BW Disrupt