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BigFix is a household name for Fixing electronic gadgets all across India

Our ancestors have always taught us to inculcate the habit of savings and proper utilization of resources. Looking at today’s scenario it has been observed, that most of the resources in the form of gadgets are not properly used. The costly gadgets are kept with services centers for long periods and customers gets frustrated in visiting service centers and standing in log queues. To get rid of such issues consumer do a repeat purchase of same gadgets and ultimately the resources in the forms of funds are getting wasted.

In order to mitigate such gaps Ms. Dhevibala has given a solution to markets by venturing into a business named as Bigfix.in. Its a solution to save time and money and provides an opportunity to the customers to get the gadgets repaired through a network of retail ecare centers or avail home pick and drop service through ecom hubs. This amazing venture has not not only given a way to handle gadgets but also saved thousands of money which was going as waste by not getting gadgets repaired and considered it a waste.

Ms Dhevibala has given a beautiful gift to our economy by identifying, skilling and employing 1000+ repair technicians through the Skill India initiative supported by Telecom Skill Sector Council. Bigfix is also empowering entrepreneurs by partnering with youngsters to setup and run 250+ franchise centers.

Wow.. what a thought process and a strong way to robust our economy. Lets see how her venture Bigfix is helping the clients and explore their journey.

1.What is the Name of Your Venture? Any specific reason for this name?

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Bigfix.in, Bigfix Gadget Care Llp

BigFix Logo

2.Who is your target Audience/clients?

Gadget Users, Primarily mobile phone’s. (B2C/ B2B)

3.Where is your venture based (city, state, country) & What are your geographical target areas?

Ecom Operations: HO, Chennai. Branches in Bangalore, Hyderabad, Bangalore & Delhi.
We also pickup devices from 10000+ pickup locations all over the country.

Ecare Operations: Chennai (4), Coimbatore, Bangalore(4) & Hubli

4.What problems does your venture resolve? What are your products or services?

Professionalize out-of-warranty repair and service of gadgets.
We pickup repair and return devices at doorstep.
We also operate a network of retail outlets to handle express repair and service.

5.Share the idea or story behind the venture. How did it came to an existence? What motivated you to start your own venture?

Its a billion dollar industry. We where once a Nokia Care partner. We have applied the domain knowledge and grown a native brand for repair and service.

6.Who are your biggest competitors and how do you differentiate yourself from them?

B2X: Servify.in (Warranty Service)
Re-Globe: Cashify.in (Buyback)
Bigfix.in: We are out-warrranty and offer a hybrid model (Online & Offline) engagements.

7.How did you identify your co-founder? Tell us some thing about your co-founder.

Wife/ Husband,
Ms. Dhevi is the founder, with 10+ Years of experience being a Nokia partner.
Mr. Umamaheswaran, is Co-Founder supporting on technology automation.

8.How did you hired your first team members? What skills Do you want in your employees/team?

Retained the Nokia Team. We now operate a training center to identify, skill and employ resources.

9.What expansion plans are you looking for the next 2 years, next 5 years?

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250+ retail outlets all over the country.
2000 devices per day.

10.Where do you want to see yourself in next 10 years?

Primary independent service provider in the country for Gadget Care.

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11.What are your goals over the next 1, 3, 6 and 12 months.

We are looking to expand our network to almost all the remote areas in India.

12.Have you raised any funding? Or have any plans for the funding?
1 Crore through bank loan and seed capital

13.What were the problems you faced during the starting days and how did you resolve them?
Spare-parts Sourcing, Trained Manpower, Advertising, Inter State operations.

14.What was the most challenging part of your journey till now? How did you overcome those challenges?
Funding 🙂

15.Are you married, single or in a relationship?

16.What are your hobbies? What do you do in your non-work time?

17.Whats your favorite food & holiday destination?
Street Food, Coorg.

18.Whom do you consider your idol or biggest motivator?

19.What do you feel is the major difference between entrepreneurs and those who work for someone else?
I am a entrepreneur ever since graduating from college. Have not worked with another organization!

20.If you had the chance to start your career over again, what would you do differently?
Take MBA before diving into business!

21.How has being an entrepreneur affected your family & Social life?

Roller coaster, Joy Ride 🙂

22.Anything, you would like to say to our readers or upcoming entrepreneurs?

Plan and Act.

23.Tell us something about your education & family background.

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Umamaheswaran: B.E, CSE, RV College, Bangalore.
Dhevi, MCA, Meenkashi Collge, Chennai

24.What is your USP which makes it unique & different from other start-ups in similar domains.

We are hybrid, operating online and offline.
We are a service provider and aggregator.
We repair, re-sell and re-trade gadgets.
We have invested in a Mobile APP for Customer Care and Partner Care.

25. What do you think is the biggest threat to the success of small businesses & Start-ups today?

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Fund Management, Cash Flow and HR Management.

26. Do you consider yourself successful and by what means do you measure success?

Yes, Successful. We have established a brand and have catered to more than 1,00,000 customers.

27.Please share complete name, address, phone number, email id & website of Your Business & Contact Person

Bigfix Gadget Care Llp
2, 2nd Street, Mangali Nagar, Arumbakkam, Chennai 600106.

CEO, 9790946899

Dhevi Bala
COO, 9790946898




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