CashKaro To Witness 250% Increase In Transactions This Festive Season



  • Transactions at CashKaro are expected to rise by 250% during the festive season
  • Mobile Phones to see over 1000% increase in sales, followed by Fashion at 500%, Home &Kitchen and Grocery at 300%
  • Large Appliances and Television sets expected to witness a 600% surge in sales
  • Traffic from tier 2-4 cities to rise by 300%
  • Discount offers and cashback rates to be higher than last year
  • New brand launches, flash sales, more low-cost payments and free delivery options expected

New Delhi, September 23rd, 2019: As e-commerce giants and Flipkart gear up for the greatest annual festive sale period, – India’s largest Cashback & Coupons site is expecting 250% rise in transactions during October to December, this year. The Ratan Tata and Kalaari Capital backed Cashback leader is among the largest affiliates in the country for all major e-commerce sites and expects deeper discounts in the Sales this season. The lucrative Diwali offers will not only be available on the larger horizontal e-commerce sites, but vertical leaders like Myntra, Pepperfry and upcoming niche players like NNNOW, Ajio, The Man Company are also expected to get great customer traction. This year there is a lot of focus on flash sales, rush hour deals, new brand launches, loyalty programs and instant discounts with bank cards etc.

According to the CashKaro’s projections, mobile phones will be the leading category this year with an estimated sale spike of over 1000%, followed by fashion at 500% and the Home & Kitchen’s category which is expected to see a 300% spike in sale compared to the last year.

Flipkart and are also expected to witness exclusive launch of smartphones& other gadgets as a run-up to Diwali.

CashKaro is also expecting 600% surge in sales of large appliances and televisions, among other categories that are likely to witness an uptake during the festive sale period.

Sharing his expectations from the festive sale, Rohan Bhargava, Co-Founder, said, “The last quarter of the year (Oct-Dec) is the most exciting period for our users as well as for CashKaro, as a lot of high intent shoppers come to CashKaro to get the best deals & discounts available online. This year will be even more exciting as more people are expected to shop online owing to deep discounts, higher cashback deals, lucrative payment offers & unique flash deals.”

“To encourage first-time online shoppers, e-commerce giants will introduce more flash sales, cross selling offers, rush hour sales and combo offers. Options such as no cost and low-cost EMIs, wallet offers, benefits on UPI and bank card offers will be additional benefits that shoppers can expect to avail, during this period.” he added.

Keeping true to CashKaro’s brand tagline, ‘#YouGetMore’ users can also look forward to extra savings by getting Extra Cashback by shopping via CashKaro at 1500+ retailers including, Flipkart, Paytm Mall, Tata CliQ, Ajio etc. Shoppers just need to visit their favourite sites via CashKaro and shop normally to earn extra Cashback on top of all sale discounts.This cashback can then be transferred to their bank account or redeemed as Amazon/Flipkart Gift Vouchers. This way shoppers can get more on top of the amazing Sale discounts. CashKaro is also available as an app for both Android & iOS users.


About is India’s Largest Cashback & Coupons Site and the best savings’ destination for all online transactions. It has 3Mn+ registered users and witnesses 15,000+ daily transactions. CashKaro is the only VC funded cashback site in India and has so far raised a total of $4.6Mn led by Kalaari Capital and Mr Ratan Tata. 

On CashKaro YOU GET PAID TO SHOP across 1500+ most popular e-commerce sites in India, including Flipkart,, Paytm, Myntra, MakeMyTrip, among others. Every time you buy something from one of these brands via CashKaro, you earn Cashback. This Cashback is on top of all other deals & retailer discounts. Once you’ve got Rs.250 in your CashKaro Account you can transfer this cash straight to your bank account or redeem it as Amazon or Flipkart Gift Cards. Users can earn Rs.20,000-25,000/year by shopping via CashKaro. CashKaro has so far paid over Rs.100 Crores as Cashback to its members.

Founded by the Fortune 40 under 40 entrepreneur couple, Swati & Rohan Bhargava, in the year 2013, CashKaro offers the best deals and discounts on online shopping across verticals such as electronics, food, clothing, cosmetics, grocery, and much more. CashKaro has recently also been certified as a ‘Great Place to Work’ by the globally recognized GPTW.

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