- K-Swiss is creating a pair of shoes aimed at video game players.
- The main selling point: Being able to quickly kick them off.
- They cost $110 and are expected to launch in mid-2019.
How much would you pay for a pair of performance gaming shoes? What are “gaming shoes”?
K-Swiss is attempting to answer both questions with a new line of knit sneakers, dubbed the “Icon Knit,” that are specifically designed, “for superior fit and comfort.” But not just anyone’s fit and comfort – these sneakers are aimed at the lucrative esports audience.
If the debut video for the shoes is any indication, K-Swiss envisions smartphone esports players wearing these shoes while traversing the world (seen above). To that end, K-Swiss is teaming with esports organization Immortals on branding the shoes. Here’s a closer look:
That still leaves some lingering questions: What makes a “gamer” shoe? Aren’t games played while seated, often at home, without shoes on? K-Swiss says they’re defined by “the ability to quickly kick the shoes off hands-free,” according to Bloomberg.
That’s right: These shoes are intended to perform best when they’re not being worn.
Source: Business Insider
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