You can understand quite a lot about a brand, and the audience they are catering to when you pay close attention to their slogans and their marketing campaigns. OPPO has never shied away from boasting about their cameras. From telling consumers to capture the real version of themselves to ask them to ‘flaunt it’ their way, OPPO has quickly established their niche in the Indian smartphone industry and knows exactly who they appeal to the most.
We currently live in a world that is obsessed with social media, and Gen Z in particular are selfie-obsessed. From uploading pictures and videos every day on Instagram, to sending photos on Snapchat and uploading videos on other video sharing platforms, smartphones now primarily serve as cameras for youngsters.
Teenagers and young adults now want budget-friendly smartphones that pack excellent cameras, and while multiple brands offer impressive camera phones, OPPO has arguably left everyone behind. It wouldn’t be wrong to say that OPPO is the undisputed leader when it comes to providing best-in-class camera phones in the budget and mid-range segments.
To better understand why youngsters are so enamored with OPPO as a brand, we have to take a closer look at a few aspects.
OPPO, soon after entering the Indian smartphone market saw the potential in good, affordable camera phones. The brand has since released numerous ads and ran campaigns, talking primarily about the phones’ cameras. From calling itself the “Selfie Expert”, to asking users to “Capture the Real You” and to “Flaunt it Your Way”, OPPO has positioned itself as the go-to brand for teenagers and young adults, who are enamored with social media platforms and video sharing platforms.
From providing the best cameras in under 10,000 INR mobiles to the best camera phones in the mid-range and mid-premium segments, OPPO has earned itself a spot in the top three performing brands during the second quarter of 2020 and has firmly established itself as one of the best mobile brands in the country. OPPO also offers excellent premium smartphone models, with the OPPO Find X2 hailed by many as one of the best flagship phones, along with OPPO’s best phone to date.
As a smartphone brand, it is imperative that you offer excellent smartphones at affordable prices. OPPO, similar to the other Chinese OEMs like Xiaomi and Realme, has been able to strike the right balance between features and price points.
You get decent processors loaded smartphones under 10000 INR, along with good RAM size, adequate storage capacity, and impressive cameras. This is in addition to the large screen size to provide an optimal gaming experience, good battery, and comprehensive warranty and excellent customer service in case of any repairs or damages to the smartphone.
An example of that is the OPPO A5s, which comes with the MediaTek Helio P35 octa-core processor, 4GB RAM, 13MP primary rear camera and an impressive 4,230mAh battery, all best-in-class features and specs, considering the phone’s price tag.
Another reason why youngsters love OPPO phones is because of the brand’s target marketing. For instance, last year during the Diwali season, OPPO launched the “Bright Side of the Night” campaign, with the text on a metro train glowing in the dark.
This was done to provide more emphasis on OPPO Reno2 smartphone’s Ultra Dark Mode, which was then considered a revolutionary feature, as the phone could capture excellent shots even in the dark. OPPO, as a part of its marketing strategy and target marketing heavily focuses on the youth and millennials, who are either students or working professionals below or around the age of 30.
This has worked wonders for the brand, as it has enabled OPPO to position itself as the go-to brand for the youth. OPPO has firmly established itself as one of the top five smartphone brands in the country, and came in third in terms of the smartphone market share during the second quarter of 2020, just behind Samsung.
With excellent cameras, impressive specs, and catering to the needs of the millennials and young adults, OPPO smartphones are truly what the youngsters want from mobile devices. The brand offers excellent phones at affordable prices, and consumers can also purchase the best Oppo phones on easy EMIs using either their credit cards, or the Bajaj Finserv EMI Network Card, which makes it easy for young adults to own an impressive OPPO device.