Amit Gupta, former CEO Asianet News Media & Entertainment, has started his own startup upUgo. upUgo gives comprehensive sports training for children and young adults.
upUgo is redefining fitness for children and young adults. Addressing areas of physical; mental and spiritual fitness, upUgo is an omni-channel format providing a holistic solutions. upUgo designs its Physical Curriculum from the world best(Olympic Coaches); mental fitness from PhD in mindfulness and Yoga from Isha foundation.
The training is available in various modules such as Shine-up, Aspire-up, Build-up, Rise-up (Elite).  upUgo fitness trainers and coaches are specially qualified in the area of sports fitness. They go through several rounds of instructions and interviews with their internationally renowned, Olympian sports fitness experts. Additionally, they are trained to use unique scientific approaches towards a child’s fitness. Their trainer coaches have vast experience that is passed on to trainers through detailed training modules.
From early childhood to maturation, a child goes through several stages of physical development, which includes pre-puberty, puberty, post-puberty and maturation. As appropriate for each of these stages, their Olympian coaches design specific programs, which are then mastered by upUgo trainers, who then apply these practical methods for superior fitness, as well as movement skills. The training process is ongoing, leading to continual improvement for each trainer.
The trainers, who are selected for being passionate about their work, also undergo soft-skills training, a pivotal aspect of communicating with clients who are children at various stages of development. As part of their soft-skills training, they learn about related aspects of fitness such as nutrition and physiology, with enough knowledge to give safe and successful information to clients. They are trained to communicate exactly how to do an exercise, as a wrong form can lead to injuries.
Amit Gupta former CEO Asianet News which was acquired by Star India was associated with Jupiter Capital Ventures and Ernst and Young previously.
Source: BW Disrupt
