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HomeStoriesEssential B2B marketing trends.

Essential B2B marketing trends.

1. Content marketing-

Content marketing is a technique that has been used in B2B marketing for many years, but in recent years, the popularity of inbound marketing has given more attention to share blogs and social media.Content marketing is a great tactic for B2B marketers because the long customer journey means customers will want to do plenty of research before purchasing and compare several different providers.

2. Account-Based Marketing-

Account-based marketing is a great investment, especially for companies with smaller marketing budgets. ABM is an established approach to B2B marketing, particularly within larger organizations who have structures and processes to target key accounts.

3. Social media –

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches on social media sites to find social media content.

4. Marketing Automation –

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. This type of marketing automation typically generates significant new revenue for companies and provides an excellent return on the investment required.

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5. Email Newsletters –

An email newsletter is a message that is sent out to subscribers typically on a regular interval. Email newsletters may be sent daily, weekly, bi-weekly, monthly, or even annually. The content of email newsletters varies with each edition. Some email newsletters are so popular that they can sell advertising space. Email newsletters typically focus more on providing information and less on sales promotion, which helps businesses establish themselves as experts in their fields.



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