Freshworks ties up with OrangeOne Corp for Japanese expansion

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San Mateo, California-headquartered customer engagement software services provider Freshworks has joined hands with Japan’s software company OrangeOne Corporation in a strategic partnership to extend the reach of its complete suite of products including its flagship helpdesk software Freshdesk in the eastern country.OrangeOne Corporation will offer a multi-product customer engagement suite, implement sales growth by cross-selling and introduce potential businesses to Freshworks’ user friendly software, said a press release from Freshworks on Thursday. “In addition to driving sales, the company will provide dedicated onboarding and customer support to clients of all sizes,” said the release.

Freshworks is on a spree expanding in the Asia-Pacific region, too, doubling its customer base in the region over the last two years. It provides cloud-based customer support, IT service management solution, CRM, call centre software, internal collaboration tools, and marketing automation solutions for enterprises. In terms of industries, Freshworks’ clients are spread across automobile, hospitality, e-commerce, consulting and IT sectors.

Besides Japan, Freshworks is in tie-ups with partners and resellers in Singapore, Malaysia, Thailand, Philippines, Indonesia, Vietnam, Hong Kong and Korea. Currently, Freshworks products are used In Japan by companies across sectors such as International recruitment group- JAC Recruitment, tourism management group Hokkaido Tourism Management, professional services app LINE MAN, and automobile trading company SBT Japan, among others.
According to Industry reports, the software market in Japan is expected to reach $16 billion by 2022, and Software-as-a-service will contribute nearly $ 6 billion to this.Anand Venkatraman, Vice-President of Global Partnerships at Freshworks said the company sees a lot of potential in the Japanese market as it scales operations in the region and will “continue to serve businesses striving to build lasting relationships with their customers.”

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Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG and Sequoia Capital India. The company’s cloud-based suite is widely used by over 1.5 lakh businesses, some of whom are NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco.

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