The first edition of the awards acknowledged and rewarded the dedicated efforts made by individuals and organizations towards its growth. With four major categories – Jury’s Choice, Buyer’s Choice, Dealer’s Choice, and Best of Droom.
The first edition of the awards acknowledged and rewarded the dedicated efforts made by individuals and organizations towards its growth. With four major categories – Jury’s Choice, Buyer’s Choice, Dealer’s Choice, and Best of Droom – further divided into ten sub-categories each, the Droom Pre-owned Automotive Awards registered an overwhelming response, receiving 110+ nominations from 35+ Original Equipment Manufacturers (OEMs). The judging criteria for each category was based on different methodologies including thousands of votes by buyers and dealers.
Hero two-wheelers put on a dazzling display at the event, with Hero Splendor Plus named the ‘Most Sold Bike on Droom’, Hero Maestro Edge winning the ‘OBV Highest Resale Scooter of the Year’, and Hero Electric Optima E2 driving home with the ‘Jury’s Choice Electric Scooter of the Year’. In cars, Honda City stood apart as the ‘Buyer’s Choice Sedan of the Year’, while Mercedes Benz C-Class emerged as the dealers’ favorite by winning the ‘Dealer’s Choice Luxury Car of the Year’. Hero MotoCorp bagged the most prizes across categories and was named the ‘OEM of the Year’ for two-wheelers.
Speaking on the awards’ success, Sandeep Aggarwal, Founder and CEO – Droom said, “India is 3rd largest automobile market in the world. Since 2013 the number of used vehicles sold is higher than new vehicles sold in India. However, most of the ecosystem is still aligned to new vehicles. With Droom Pre Owned Automotive Awards, we are increasing the sense of joy and pride of owning the pre-owned vehicle and make if more celebratory.”
Source: BW Disrupt
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