Stories

Public Relations don’t buy you goods and services it brings you stories and relations

The term Public Relations or PR contains just two words but it defines and includes everything related to brand management under the same. At Crossword Public Relations the same principal is followed, clients can help to build relationships with the media & Consumers and get good and positive stories. Crossword Public Relations suggests a place where all the roads meet. So the idea is to combine all the aspects in the communication space like Branding, Marketing, Public Relations, Social Media, Content Creation, Digital Marketing, Events, etc. Crossword PR is a one- stop destination for all the needs related to brand communication.

The clients have been from varied categories like Hospitality, Technology, E- Commerce, Start-ups, Fashion & Lifestyle, Corporate etc. The venture is headquartered in New Delhi but operated in more than 300 cities in India through a strong network of associates and also in more than twelve countries around the world. The idea behind setting up a Public Relations (PR) company is that always wanted to give all kinds of PR, Social Media and digital services under one roof and at a reasonable price than that of other agencies. At Crossword PR, the aim is to not only meet the communication needs but aid in building the brand by engaging the correct target audience with the correct message.

As the tagline says ‘Your Global Communication Partner’ Crossword Public Relations is present in PAN India along with Middle East & Asia at reasonable prices which not only help established brands but startup companies to establish their name in the market This venture was started four years ago and with such a short span of time it reached heights which would not have been possible without my team. When this venture was started , there was a lookout for a team who is hard- working and dedicated. People who are committed towards work and treat the organization as their own was required in the team. Aim is to start branches of Crossword Public Relations in all the metro cities and also going abroad in the coming years. It was a proud moment for Crossword Public Relations to receive the Guest of Honour award at “The Game Changer Business Awards 2019” organized by De- Fantasia Pvt. Ltd..

Being a Start-up, there is a constant search to attain new clients along with retaining the ones that we have.The team includes 20 people divided into various departments like Public Relations, Social Media, Business Development, Accounts, Contents and also interns. We also believe that apart from growing our business we also think about the growth of our country and society and also about innovation and evolution. Crossword Public Relations prefers to do innovation and evolution in the benefit of the society, socially active in women empowerment and organized free seminars for children in various schools and colleges to educate and empower their lives. Recently, Crossword Public Relations were felicitated by Ms. Swati Maliwal, Chairperson, Delhi Commission of Women at annual day of an NGO Jansharam in order to appreciate the good work for empowering women. A number of communication specialists and PR agencies are present that gives a host of services and are our competitors. But at Crossword PR, the aim is to not only meet the communication needs but aid in building the brand by engaging the correct target audience with the correct message.

We are serving PAN India along with Middle East & Asia and not to help established brands but startup companies to establish their name in the market. Need to have lot of patience, right plan and execution, complete knowledge of the respective market. Success is different for every person. It is a challenge to get established in a field where there is so much of competition.

Article By Rajnish Jain, Founder Crossword PR

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