Element Data co-founder leads new holding company for customer loyalty marketing technology

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  • Geoff McDonald, who previously co-founded and led Seattle startup Element Data, is heading up a new holding company that helps brands improve their personalized customer loyalty technology.
  • i2 Holdings has already made three acquisitions in the past year, swooping up Predictive Solutions, NodeSource, and ChalkLabs. It is also incubating ContextLink.
  • i2H raised $500,000 as part of a SAFE note. Board members include McDonald; Neal Berstein, a longtime Microsoft exec; Cliff Monlux, managing partner at Ramp Equity; and Paul Stahura, co-founder and former chairman of Donuts Inc.
  • “While most loyalty, reward and offer companies are focused on getting customers on their own platforms (3rd party), i2H is focused on giving brands the tool set to keep their 1st party loyalty customers in network, leveraging their existing user base,” McDonald said.

Source: Geek Wire

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