The world is becoming a global village bounded by the term “Technology”. With the prevailing pandemic situation, people around the world are confined to houses and monitor their businesses through online methods. New technological communication methods like video and audio-conferencing applications like zoom, electronic money transaction services have sprung up with the pandemic. Therefore, without a doubt, it can be said that the demand has increased for online work applications.
People use social media platforms like Facebook, Instagram, Twitter, WhatsApp mostly for entertaining activities. But do you know that these social media platforms are means of earning money? Present days social media platforms like Fakebook, Instagram are sources of money where you should only have the skill and the creativity to earn money with a single click.
Since young people are very keen on experimenting and discovering new things, Instagram, one of the most popular social media platforms, is an ideal place to showcase their skills and talents. From the most popular and talented youngsters in the world Ravi Rajapaksha is one such outstanding figure of social media marketing.
Early Life and Career
Rajapaksha Kankanamage Ravippriya Dileep SandakalumRajapaksha, shortly Ravi Rajapaksha who was born on 27th August 1996. He was born and raised in Matale, Sri Lanka. He studied Biology for the Advanced Levels at St. Thomas’ college, Matale. Ravi was good at sports and other extracurricular activities during his school days. Moreover, he was the captain of the school football and rugby teams.
Since childhood, Rajapaksha was inspired by the sight of Kandalama, which is well known as a historic ancient place. He strongly believes Kandalama laid the foundation for his interest and passion towards travelling. Then he explored the country and started working in the tourism industry as a tour guide which was helped him to learn and make interactions with different people. While working he noticed the opportunities and the strengths of expanding his carrier into many different fields. “Sri Lanka Elephant Safari”, a safari tour company for three main National parks was his initial step to join tourism. His career as a Tour guide helped him to learn and make interactions with foreign tourists and other important personalities. Marketing social media platforms are one such idea that came into his mind when he was working as a tour guide. His path to the success is not through the rose beds but through so many barriers and obstacles.
As an Instagram advertiser
Ravi Rajapaksha has built up an Instagram network with more than millions of followers and has a broad knowledge of social media management. He always tried to bring something new in his content and he has been talented enough to earn a good social media reputation for his creations and became an icon through Instagram. He polished up his digital marketing abilities to attract followers. Ravi has over 50,000 Instagram followers and is aiding verified Instagram influencers to increase their followings. Some popular personalities around the world are his clients on Instagram. Therefore, Ravi Rajapaksha is renowned as a successful digital brand-builder for different personalities and companies by several media houses.
It was an important juncture in his life where his newly uploaded Instagram filters were gone viral all over the world by reaching more than three million users within a short period. With that, he has identified Instagram as the most purposeful social media platform that he can grow with time.
Recently Ravi was identified as an Instagram travel influencertoo. He decided to go into business for himself in the Instagram digital marketing room. Furthermore, he invented a range of top-secret tactics to help clients to rank higher in Instagram search results and successfully engage with their target audiences.
As a Brand-Builder and Marketer
Ravi Rajapaksha also works with many individuals and companies as a productive brand-builder and marketer to build brands and get featured on social media. As an Instagraminfluencer, Rajapaksha wanted to make interest his followers in the travel and tourism industry. Sri Lankan balloons (Pvt) Ltd, a fully licensed and approved Hot Air Balloon Rides operator is one of the good examples where he was successful in promotions.
As an Entrepreneur
Ravi had a good vision as an entrepreneur to foresee future trends and capacities. He strictly believed that a person needs a solid and clear vision to become a successful figure in the business field. One person cannot drive the business into success with less knowledge and experiences. If an external party observe the business with a new point of view, it will be an added advantage. This is the theory behind the discovery of “Nextenco” which is a social media management and marketing agency. He also strongly believes that Nextenco is also an opportunity to search the view of the community towards your brand or business. He figured it out that the clients nowadays do not wish to cooperate, work, and spend money for you just because you have a reputed title or a popular name in the internet professional sector. What they want is to collaborate and exposure with you and then they will judge whether you are an expert or not in the relevant field.
When his business is developing, he thought to facilitate small businesses to gain profits on Instagram and build brands. He has founded many organizations including the “Sri Lanka elephant safari” which is a famous safari tour company in Sri Lanka and became a specialist in the tourism sector.
As a Public Relations Expert
Based on the talent and the creativity Ravi started a Public Relations agency where it helps businesses to grow internationally by getting them published on on Forbes, Yahoo, Bloomberg, GQ, Vogue, FOX, IBT, CBS, NBC, and many more international premium news medias and magazines in less than a day. He always thinks differently to generate ideas that can earn the attention of people all over the world. Hence, he drove his business into a new dimension with the idea of developing relationships with other marketing agencies that play well in Instagram marketing. With the reputation as an Instagram influencer and a PR expert, he could be able to boost his business by joining hands with other agencies who are reselling. What Rajapaksha strictly believes is “If you perform confidently and accurately in the task, the task will reach into a level that your competitors will awake and notice, then they will cooperate with you unless they cannot beat you”. The energetic and unique colour in Ravi’s contents has been able to attract various international clients and work as the Instagram manager of Open gates studios which is a well-reputed film production company in the USA.
As an Author
Ravi’s involvement as an author gave birth to a new book named “How to gain Profits on Instagram for Small Business”. It is a self-guidebook that has included all the details on how to conduct a small-scale business in Instagram by yourself and how to create attractive content for Instagram. Ravi has stated that he will support Instagram micro-influencers to increase Instagram marketing and profiting.
CSR Activities
Without confining only to the business works Rajapaksha has a goal to extend his corporate social responsibility activities by starting an organization like “ocean clean-ups to protect the environment”.
