Instagram, which crossed 1 billion users this year, has started a crackdown against fake followers, fake likes and software/tools which aid this fake growth.
Meanwhile, Google has indicated that very soon, users would be able to comment on search results which appear in search result pages.
Will this help to generate better search results?
Instagram Will Not Spare Fake Followers, Fake Likes
Facebook-owned photo sharing app Instagram has said enough is enough – They will now launch a comprehensive crackdown on fake followers, fake likes, and remove them from the system.
In a blog post, Instagram said, “It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity. Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity.”
Users who were using such apps to boost their Instagram numbers will soon receive a message to change their password and remove the apps.
Besides, the apps which provided such unethical services will be blocked from accessing Instagram data.
Instagram had been active in deleting spammy accounts since 2014, but this crusade against fake followers, fake likes and fake comment is their first such major initiative against this trend.
Users with fake followers will now get this message and notification from Instagram:
Interestingly, Instagram hasn’t yet revealed as to how they will determine which follower is fake among millions of users; which comment and like are fake among billions of such likes/comments posted daily.
We are awaiting more information on this one.
Google Will Allow Comments on Search Results?
Search Engine Journal, a leading source on everything related with Google search has said that very soon, Google will allow all users to comment on search results, just like reviews on the business listings.
This can help the next searcher to be more aware of the actual truth of that search result, but can also ignite competition war among brands.
This was accidentally revealed in a Google document, meant for the search contributions section of users’ Google profiles.
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