Former Indian Captain MS Dhoni becomes the brand ambassador and mentor for sports startup Run Adam.
Former Indian cricket captain MS Dhoni took a 25 percent stake in India’s first 360 degree sports Tech startup Run Adam for an undisclosed amount. The firm uses a technology platform to connect athletes with resources, including sponsors, experts, coaches, academies, specialists among others.
Dhoni will play a crucial role as a mentor and brand ambassador of Run Adam, said a company statement. “Designed to be a single-access, tech-enabled platform for sportspersons, Run Adam provides instant and easy access to resources across the country. Registration on Run Adam is free for the sporting community and is available for download on Google Play store and Apple store,” added the statement.
MS Dhoni, who launched the sports tech-ecosystem, said, “Run Adam will play a significant role in aspiring sportspersons’ life to help achieve their dreams. I have faced challenges during the initial stages of my career, and I see Run Adam filling a vacuum. The sports ecosystem will naturally help identify, help and nurture sporting talent early and this can change the destinies of sportspersons as also the future of sports in India.”
Dhoni added, “When you help sportspersons achieve their full potential, you propel the sporting quotient of the entire country. My decision to pick up a stake in the company was due to the passion of the team and their vision for sportspersons.”
K Yeragaselvan, CEO, and MD of Run Adam, said: “India is yet to achieve its full potential in sports and this is not because there is a lack of talent in the country. Pursuing sports is expensive in terms of money, time and other sacrifices that one has to make. Most sportspersons are self-funded and often don’t come from affluent backgrounds, and many cannot reach their goal mainly due to lack of access to resources. Run Adam aims to bridge this gap in sports.”