In the competitive arena of today’s digitized world, where technological advances in the IT field are evolving by the minute, it takes a lot to hold on and emerge among the top few. Young and dynamic Rudhrah Gourav , born on 28th February 1995 in Rupnagar, Punjab is today a well-known “digitalpreneur.”
After completing his IT graduation from Punjab University, Gourav was inspired to set up his own venture in the digital media space a field which he was tremendously drawn towards and was passionate about. His first entrepreneurial venture took shape as “MediaOfficers.” – a digital marketing agency. He co-founded this company with his brother, Rudhrah Keshav. Within a short period, this company amassed a good National and International clientele, including reputed names from the corporate world, athletes, Hollywood and Bollywood. Gourav’s expertise did not shine through only as a digital marketer but his hard work and commitment also saw him making a mark as a successful and much sought after celebrity manager. Gourav has till date worked with over 1500 celebrities, companies and influencers. His key skills are in overseeing the promotional campaign of his clients. This includes services like creating brand visibility and a very strong online presence. Other facets include generating leads, increasing their fan following organically across all online platforms. The SEO, PPC and ORM techniques that his company uses can add valuable dimensions to any business and transform it into a credible and well- known brand. His company also offers marketing activities to its clients including the traditional forms of marketing, copywriting, videos and podcasts to boost visibility.
Gourav has carried the success of his first venture to setting up his second company – HoursofNews , a news website set up in 2019. Through this news website, Gourav and his team endeavour to bring the latest and up to date happenings in the world of politics, entertainment, technology and lifestyle for its subscribers and audience. This too is surging ahead on the popularity charts as a credible and up to date source of news and information.
Gourav says that Digital Marketing has the ability to reach a global marketplace. You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty. You can track responses to your marketing efforts immediately.
He also says that during this Global Pandemic time, where the whole world was locked down behind the doors, only digital marketing helped clients and customers to flourish their business. Keeping the current situation in mind and preparing the business for the future, any business must invest in Digital Marketing & Branding says Gourav with a smile on his face.