National Milk Day and India’s Rs 9,168 billion dairy market

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How many of you remember the trademark glass of milk we had to drink every morning? Some of us liked it – while others had to pinch our noses and guzzle it down. India’s dairy market – worth Rs 9,168 billion – is catered to by a complex network of farmers, dairy cooperatives, private players, cooperative federations, and more. 

But it all began with Amul Founder Verghese Kurien, also known as the ‘Father of the White Revolution’. And his birthday, November 26, is celebrated as National Milk Day. Although Kurien passed away in 2012, his ideas still live on in companies that are on a mission to bring milk to the masses.

Here are five such dairy brands that use simple farming and procurement models to make crores of revenue each year.

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Source: Yourstory

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