Meet Yogini Lala & Krish
1.What is the Name of Your Venture?
2.Who is your target Audience?
Our Target audience is anybody who loves having an awesome social life, going to new places and being experimental & adventurous.
3.Where is your venture based ( city, state, country) & What are your target areas?
Mumbai (Home Ground), Delhi, Pune Bengaluru & Goa. Target areas are Nightlife and Entertainment.
4.What problems does your venture solve? What are your products or services.
In today’s fast paced and exhilaratingly busy times, we all want to be in the midst of the best social scenes in the city. However, the reality is that we’ve got a lot to accomplish every day, leaving us with very little time to stay on top of the hundreds and thousands of things going on around us. To help everyone out we decided to create a social buddy of sorts, a centralised app which will allow you to find clubs, bars, restaurants, Late Night Eateries, Sheesha Parlours and much more with just a click of a button. You can utilise it to devise the best possible night outs using Real Time & Location based suggestions we provide. WhereToday? is your easy and most efficient way to becoming completely up-to-date with everything happening in the city and coming to the rescue when anyone asks – “Whats the Plan?” or the way we like to call it “Where Today?”.
Services the App provides:
1. Events provided categorically.
2. Wine Store Locator
3. Drivers at Rs. 100/- an hour
4. Dry Day Reminders
5. Sheesha Parlours
6. Late Night Eateries
7. Newly Opened Places
8. Search filter to look for events and venues according to pricing, basic amenities, smoking zone, valet, etc.
5.Share the idea or story behind the venture. How did it come to an existence?
Being bored of going to the usual places we were thinking and deciding and didn’t know what to do. We tried to look for something on similar platforms but didn’t really find anything with specific information. So hence we decided to come up with an app and help solve peoples problem.
6.How did you identify your co-founder?
Yogini, is someone who has always been in the nightlife circle as she herself loves to socialise and party. She’s also been from the talent and events industry managing some fun music events while managing various Bollywood Artists. What better than having somebody whose always informed about whats happening in the city and specially when they love to party.
7.What expansion plans are you looking for the next 2 years, next 5 years?
For the next 2 years we plan to upgrade the app with a lot more features which would make partying much more fun and looking for such events much more cooler. We look forward to expand to various other cities.
In the next 5 years, we look forward to get ourselves in other countries that Indians travel to frequently i.e. Dubai, Singapore,Hong Kong, London, Thailand, etc.
8.Where do you want to see yourself in next 5 years?
As one of the leading promotional platforms in the Nightlife & Entertainment industry, with a high ratio of followers.
9.Have you raised any funding? Or have any plans for the funding?
We are self funded at the moment and are planning to raise funds.
10.What were the problems you faced during the starting days and how did you resolve them?
We had a lot of issues in collecting the data from the venues, getting in touch with their marketing teams, etc. We resolved it by increasing the size of our team and continuos follow ups helped us with this issue.
11.Whats your favorite food & holiday destination?
Krish – I don’t really travel much so this is a tough one.
Yogini – My favourite holiday destination is St.Barts, Carribean Island where as my favourite food place wouldn’t be any one in specific but I love eating out in Central London as they have some great places.
12.What do you feel is the major difference between entrepreneurs and those who work for someone else?
An Entrepreneur decides his future, profit, time, happiness, duties, decisions, brain storming and a whole lot of others. While on the other hand, an Employee allows his boss to decide his income, time, schedule and sometimes even happiness.
13.How has being an entrepreneur affected your family & Social life?
Krish – I don’t think it has affected me in anyway.
Yogini – I don’t really think it has affected much of my family or social life as I try and keep a balance between both but yes because of the responsibilities at work it does tend to make it difficult at times.
14.Anything, you would like to say to our readers or upcoming entrepreneurs?
If your a startup, do it to solve an issue and do it for the people.
15.What is your USP which makes it unique & different from other start-ups in similar domains.
We are a Real Time & Location based Nightlife and Entertainment App, we provide over 25,000+ events in each city and a search filter which efficiently helps people search as per their taste and preferences.
16.Please share complete name, address, phone number, email id & website of Your Business & Contact Person
Website – www.wheretoday.info
As a tired week draws to close, what is it that you look for?
You just got a day off and want to splurge, what is it again that you look for?
These entrepreneurs for this problem have created a perfect solution for those who wish to step out of their normal routine every now and then.
Whether it be a planned weekend or a sudden spree, “Where Today?” is the one stop shop to be checked out before you step out.
A post graduate from Mumbai University and the son of an architect and a designer, Krish Patel is a movie buff who loves listening to music and shed those extra calories collected over the weekend when not working.
On the other hand, Yogini Lala is a design student from LS Raheja School of Arts and the daughter of a Businessman and CEO of Embassy Services Pvt. Ltd., who loves to keep up with what is trending, whether be it over a cup of coffee or with her friends over long hours of conversations.
So what got Krish and Yogini; two single and independent individuals to take this leap of faith.
Boredom… Yes it was boredom. Much like many youngsters, they were also bored of frequenting the same places over and over again.That is how the app WhereToday was conceptualised from being just an idea to a growing network of cool places to hangout and events that create memories.
Covering Mumbai, Pune, Bangalore, Delhi and Goa, the app looks a pleasant welcoming purple as you sign in, to a tour of a world you wish to be in, which is all just a click away. And not only does the app help you find some amazing places to be at, but also this gives you the spread arranged in appealing categories.
What next now?
The two entrepreneurs would want to expand to international destinations and build a broader base of events and places for their customers. They want to be a leading brand taking nightlife and entertainment to everyone who wants to do something out of the box every time.
A self funded initiative, WhereToday? had its share of ups and downs with data collection, touching base with the hosts to a growing enterprise.As for their piece of advice, they feel anyone planning a new venture should do it to solve a problem for the people.
So download the WhereToday?App now and your planning will never be the same.
Download link – http://onelink.to/k8ukp