PayNearby launches radio with entertainment content and livelihood enhancement tools for small retailers
PayNearby, a branchless banking and digital payments network, has introduced PayNearby Radio, a platform aimed at delivering engaging content and livelihood enhancement tools. The radio platform provides retailers with bite-sized content on various topics such as shop modernization, income augmentation, healthcare, lifestyle, and news updates relevant to their businesses.
According to PayNearby, the launch of PayNearby Radio has garnered significant interest, with over 150,000 events being registered within days of its introduction. This indicates the platform’s popularity and the value it brings to retailers.
PayNearby Radio serves as an additional channel for engagement and knowledge-sharing, enabling retailers to access useful information that can help them enhance their businesses and livelihoods. The platform offers a mix of entertainment and educational content, enabling retailers to stay updated on industry trends and best practices.
Through PayNearby Radio, retailers can receive valuable tips and insights that can support their business growth, including guidance on modernizing their shops, diversifying income streams, and adopting new technologies. Additionally, the platform covers topics related to healthcare, lifestyle, and news, ensuring that retailers are well-informed about the latest developments in these areas.
By providing retailers with a holistic platform that combines entertainment and knowledge-sharing, PayNearby aims to empower them and contribute to their overall success. The platform’s success in registering a large number of events within a short span of time indicates the positive reception it has received from retailers, highlighting its potential to make a meaningful impact on their businesses.
PayNearby’s introduction of PayNearby Radio reflects its commitment to supporting retailers and providing them with innovative tools and resources to thrive in the digital economy.
PayNearby Radio, the recently launched platform by branchless banking and digital payments network PayNearby, currently offers content in Hindi. However, the company has plans to expand its availability to other regional languages as well. The platform is designed with a familiar interface, resembling popular social media platforms, which allows retailers to engage with the content by liking and sharing it.
By incorporating features commonly found in social media, PayNearby Radio aims to facilitate collaboration among retailers and extend the reach of the content. This interactive approach enables retailers to actively participate in the platform, fostering a sense of community and enabling them to connect and engage with each other.
PayNearby envisions PayNearby Radio evolving into a valuable two-way communication channel for retailers. By leveraging the platform’s capabilities, the company aims to establish a seamless means of communication between retailers and PayNearby, facilitating the exchange of information, feedback, and insights. This communication channel holds the potential to further enhance the retailer experience and allow for more personalized and targeted content.
With the planned expansion into regional languages, PayNearby aims to cater to the diverse linguistic preferences of retailers across different regions of India. By providing content in local languages, the platform will become more inclusive and accessible, ensuring that retailers from various backgrounds can benefit from the information and resources offered by PayNearby Radio.
Overall, PayNearby Radio’s user-friendly interface, coupled with its plans for regional language expansion and two-way communication capabilities, positions it as a dynamic platform that not only disseminates content but also fosters collaboration and engagement within the retailer community.
Anand Kumar Bajaj, the founder, Managing Director, and CEO of PayNearby, expressed that PayNearby Radio is a dedicated initiative aimed at empowering the personal and economic well-being of retailers. By providing bite-sized content on various topics, the platform aims to equip retailers with valuable insights, tips, and updates that can enhance their businesses and livelihoods.
PayNearby recognizes the importance of supporting retailers in their journey towards growth and prosperity. Through PayNearby Radio, the company seeks to enable retailers to modernize their shops, augment their income, improve their healthcare and lifestyle choices, and stay informed about relevant news and updates.
By focusing on retailers’ personal and economic well-being, PayNearby aims to create a positive impact on the lives of retailers across the country. The platform acts as a valuable resource, equipping retailers with the necessary knowledge and tools to navigate their businesses effectively and thrive in an evolving market landscape.
Through this initiative, PayNearby demonstrates its commitment to the success and welfare of retailers, positioning itself as a trusted partner dedicated to empowering their growth and prosperity.
Anand Kumar Bajaj, the founder, MD & CEO of PayNearby, emphasized that the tailor-made content provided by PayNearby Radio is designed to add significant value to the livelihoods and lifestyles of retailers. The platform aims to go beyond providing information and engagement, with a vision to become a medium where retailers and their families can showcase their talents and abilities.
Recognizing the busy schedules and limited bandwidth of retailers, PayNearby Radio offers a convenient and accessible way to access a wealth of information and entertainment. By simply plugging in their earphones, retailers can tap into a world of content that is specifically curated for their needs and preferences.
The platform acknowledges that audio content can be more suitable and convenient for retailers who may not have the time or opportunity to engage with text, banner, or video content. PayNearby Radio aims to provide retailers with a seamless and immersive audio experience, allowing them to stay informed, entertained, and connected while on the go.
By leveraging the ubiquity of earphones and the power of audio content, PayNearby Radio offers retailers a valuable channel to enhance their knowledge, engage with relevant content, and access entertainment that aligns with their interests. The platform’s ultimate goal is to become the go-to engagement channel for retailers, catering to their specific needs and serving as a platform for talent and creativity.
Through PayNearby Radio, PayNearby is committed to empowering retailers by providing them with a medium that is both informative and entertaining, enabling them to lead more enriching and fulfilling lives.
PayNearby has ensured that the content on PayNearby Radio is straightforward, concise, and impactful to effectively convey messages to a broader audience in a non-intrusive manner. The platform aims to engage retailers with content that is easily relatable and accessible, allowing them to stay informed and entertained.
PayNearby is committed to continuous innovation and collaboration with relevant stakeholders to bring a diverse range of content that is specifically tailored for the retailer community. By partnering with various content creators and industry experts, PayNearby aims to provide a rich and engaging experience for its users, delivering content that is relevant, valuable, and resonates with their interests and needs.
Apart from entertainment-focused content, PayNearby Radio will also serve as a platform for disseminating critical information such as subsidy announcements. By leveraging its wide reach and engagement, the radio platform will help ensure that important updates and announcements reach the retailer community effectively and efficiently.
PayNearby recognizes the importance of providing content that is not only entertaining but also informative and beneficial for retailers. By maintaining a focus on simplicity, relevance, and engagement, PayNearby aims to create a platform that caters to the specific requirements of the retailer community and serves as a valuable resource for their personal and professional growth.
Through PayNearby Radio, PayNearby strives to foster a sense of community and empowerment among retailers by delivering content that is both engaging and informative, facilitating their access to critical information and enhancing their overall experience as retailers.
Jayatri Dasgupta, CMO of PayNearby, acknowledged the challenges faced by marketers in capturing the attention and interest of a specific target audience in today’s noisy and fragmented media landscape. With the proliferation of various media channels and platforms, it has become increasingly difficult to create lasting engagement and prevent information from being overlooked or dismissed.
PayNearby recognizes the need to stand out in this crowded space while respecting the preferences and requirements of its target cohort. The aim is to deliver content that is engaging and holds the interest of the audience without being intrusive or uninteresting. The goal is to create a meaningful and lasting connection with the audience by providing content that resonates with their interests and needs.
In the ever-changing media environment, marketers face the challenge of maintaining relevance and stickiness. PayNearby understands the importance of creating content that is tailored to the specific requirements of its target audience, ensuring that it stands out and captures their attention amidst the noise.
By understanding the unique demands and preferences of its audience, PayNearby endeavors to navigate the pitfalls of a high-churn media landscape. The focus is on providing content that is relevant, engaging, and aligns with the interests and needs of its target cohort. By doing so, PayNearby aims to create a connection that goes beyond superficial engagement and fosters a genuine and long-lasting relationship with its audience.
Through a strategic and thoughtful approach, PayNearby aims to overcome the challenges of the media landscape and provide its target cohort with content that not only captures their interest but also holds their attention, making a meaningful impact on their engagement and overall experience.
PayNearby, leveraging its DaaS (Distribution as a Service) network, offers a wide range of services to its customers. Through its extensive network of over 50 lakh retailers across the country, the company enables various services such as cash withdrawal, remittance, Aadhaar banking, bill payment and recharges, savings, travel, digital payments, insurance, and more.
By leveraging its distribution network, PayNearby empowers retailers to serve as service touchpoints in their communities, making essential services easily accessible to customers. This includes facilitating cash withdrawals and deposits, enabling remittance services for seamless money transfers, offering Aadhaar-based banking services for efficient financial transactions, and facilitating bill payments and mobile recharges for convenience.
In addition, PayNearby’s platform enables customers to access various financial products and services, such as savings accounts and insurance solutions, catering to their financial needs. It also provides travel-related services to assist customers in booking tickets and accommodations.
The company’s focus on digital payments plays a crucial role in driving financial inclusion and promoting a cashless economy. Through its network, PayNearby facilitates secure and convenient digital transactions, contributing to the growth of the digital payments ecosystem in the country.
Overall, PayNearby’s DaaS network enables retailers to offer a diverse range of services to their customers, transforming them into trusted service providers within their communities. By bridging the gap between customers and essential services, PayNearby contributes to financial inclusion and empowers both retailers and customers alike.
