Mr. Rahul Kakkad, Founder, Fettle Works LLP was awarded the Most Influential Food Industry Professional at 12th Edition of Asia Food Congress and Awards held at Mumbai. He was awarded for foraying into FMCG sector by launching ‘PoSHn’ Functional Super-Juice which comes in 2 variants ‘PoSHn Recharge’ and ‘PoSHn Relax’. The Super-Juices are low on calories, have no added sugar, are dairy-free, non-carbonated, devoid of ingredients from genetically modified organisms, gluten-free, vegan, and are 100% natural. The Super-Juices are used widely by sports personalities, corporates, health-conscious individuals and it is being recommended by doctors/nutritionists as well.
Mr. Kakkad expressed gratitude and thanked the organizer for giving such a privilege and honor. He mentioned, “I was a very health-conscious individual. After becoming lactose intolerant and no longer being able to have coffee, the research for a healthy energy drink began. At the same time, I noticed that there were only unhealthy options to de-stress and relax and this was how the brand concept of PoSHn was created.
We call it a functional super-juice because each variant has a certain function to perform once you consume it and also because they are made with superfruits. One variant would recharge your body with herbs like Ginseng and Green Tea, while the other would relax your body with the help of Chamomile flower extracts and other nutritional fruits. The idea is simple, Fruits + Herbs = Super-juice.”
“With today’s lifestyle being so ever-demanding, people needed a convenient source of nutrition in an appetizing form. We source ingredients from all different parts of the world. Fruit blends originate from Israel, stevia comes from Germany, and herbs come from various parts of the world too. The international touch can be noticed once a person has the products. Taste truly speaks for itself, which is why people are coming back for more.” He added
“We are thankful and overwhelmed with the response received so far and we are trying to reach more customers worldwide through Online and Retail sales” He further added.
As per recent sales records, the company is doing well and has become a healthy alternative to other beverages. Within a short period, ‘POSHN’ has evolved as a one of the market leader in delicious and functional health juices. Fettle Works LLP was also awarded the prestigious Coca Cola Golden Spoon award for the Most Admired Startup of the Year 2019 at the India Foods Forum. In a recent sales report, it was found that, the Indigo Airline Staff also prefers ‘POSHN’ for a guilt-free and healthy alternative to other beverages. The airline staff had requested the management to have this drink in their daily diet, which is guilt-free, delicious, nutritional, and also a healthy solution for their daily energy needs.
Rahul has a Bachelor’s degree in Engineering (Industrial and Systems Engineering) along with a Minor in Entrepreneurship from the University of Southern California. His natural entrepreneurial knack has helped him create a brand that values nature and health over everything else.
For more information on ‘POSHN’ – Functional Super-juices, kindly visit: https://www.myposhn.com/
Prashant Agarwal (+91 9022800584 / 9920150234)
First Communicate Media Consultancy