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Adjust raises $227M to measure mobile ads and prevent fraud

Adjust is announcing that it has raised $227 million in new funding. The company, founded in Berlin back in 2012, has created a variety of...

Adjust expands its anti-ad fraud tech by acquiring Unbotify

Adjust, a Berlin-headquartered company focused on mobile ad measurement and fraud prevention, is acquiring bot detection startup Unbotify. Founded in 2012, Adjust has become increasingly...

Adjust reveals new benchmarks for mobile marketers to target

Did you know that 89 percent of users do not return to an app one week after first using it? That’s one of the...

How Adjust is organizing a coalition against mobile ad fraud

Multiple reports say that mobile ad fraud rates could be costing advertisers and publishers billions of dollars a year. That’s a big tax on...