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Tags Targeted advertising

Tag: targeted advertising

Cosmose, a platform that analyzes foot traffic in physical stores, gets $15 million Series A

Cosmose tracks foot traffic in brick-and-mortar stores to help predict customer behavior, providing data that is increasingly important as companies try to weather COVID-19’s...

Lacking eyeballs, Facebook’s ad review system fails to spot coronavirus harm

Facebook’s ad review system is failing to prevent coronavirus misinformation from being targeted at its users, according to an investigation by Consumer Reports. The not-for-profit...

Use accelerated retargeting to increase conversions

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps you hire senior growth...

TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and...

Google’s Vint Cerf voices support for common criteria for political ad targeting

Google VP Vint Cerf has voiced support for a single set of standards for Internet platforms to apply around political advertising. Speaking to the UK...

Spirable refuels with $7.4M to serve more personalized video ads in the US

London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing...

UK Facebook users now have a tool to report scam ads

Facebook has launched a tool for UK users to report ads they suspect of being scams. The feature can be accessed by clicking the three dots in...

Facebook urged to offer an API for political ad transparency research

Facebook has been called upon to provide good faith researchers with an API to enable them to study how political ads are spreading and...
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