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Audi to launch electric e-tron range in India in next 2-3 months: Official

German luxury carmaker Audi will launch its fully electric SUV e-tron
and crossover e-tron Sportback in India in the next two to three months
to kick off its EV journey in the country, according to a senior company
official.

The company, which had earlier planned to launch the e-tron towards the
end of the last year, had to alter the plan in the wake of the
coronavirus pandemic and is now planning to launch the two EVs under the
e-tron range simultaneously as it bets big on electric mobility in India.

“We are launching the e-tron in India. Not just one model, we are going
to launch two models — the e-tron and the e-tron Sportback. We are
going to launch in the next two to three months. Right now we are in the
process of planning this,” Audi India Head Balbir Singh Dhillon told PTI.

Globally, Audi had announced a five-year plan under which it would
launch 30 electrified vehicles, which includes 20 pure EVs and 10
plug-in hybrid vehicles by 2025.

Dhillon said the company’s global plans and “our confidence level in
India, gives us the strength to launch multiple models in India”.

Out of the 30 global electrified vehicles, he said, “Some of these
models will make their way to India, not just the two models (e-Torn and
e-Tron Sportback). In the times to come you will see more models to come
into the country”.

Bullish on the EV market in India, Dhillon said the government’s roadmap
is also clear by keeping GST low on EVs and waiving off registration fees.

“It is like directions given that going forward we need to move in that
direction. As a part of this, as a brand, we are very bullish on this
topic and launch these two cars very shortly,” he added.

On Audi’s move to launch the two EV models together, he said it is aimed
at giving customers a wider choice and for e-tron and e-tron Sportback
and the company will provide one charging point to the customer along
with the car.

Audi India will initially import “a decent quantity of vehicles” when
launching the two models, Dhillon said, adding consumers can also place
customised orders which would be delivered in about four months from the
time of ordering.

When asked about the possibility of a local assembly of the EVs, he
said, “We need certain volumes for it to be locally assembled. For the
time being, it is going to be an imported car but going forward if the
volumes do go up to a certain level, everything is open”.

On Audi’s roadmap for EVs in India, Dhillon said, “I am quite bullish
that we will be able to bring in more models in the time to come. We
want to make a lot of choices available to our customers…”.

He, however, said how many EV models out of the 30 electrified cars that
Audi plans globally till 2025 would depend on “the business case that we
are able to build for each of the models”.
 
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