With a customer base of more than 50,000 customers, Carmesi is growing at a rate of about 25% month-on-month.
The brand will be able to utilize the funds to further strengthen the brand’s marketing, expanding the product line to introduce more sustainable period-care products, and establish a stronger and well-penetrated distribution strategy.
“We are honored to have Samrath Bedi on board with us, and his immense expertise of successfully running a natural, high-end, retail brand will surely catapult Carmesi’s growth by many folds. It will also help us bring valuable innovation to the brand and product line in order to achieve a better connect with the Indian audience,” said Tanvi Johri, Co-founder at Carmesi.
Talking about the brand and its potential to become one of the leading players in the industry, Samrath Bedi, Managing Director, Forest Essentials said, “Carmesi as a brand is very relevant today, both socially and environmentally. Given our long association with Women empowerment, it has been a natural fit for me to collaborate on this.” He further added, “There is a gap in the market with respect to addressing female hygiene with a safe yet environmentally-conscientious approach, and I think that this space has huge potential going forward. Not only should it be our endeavor to remove the taboo associated with a women’s menstrual cycle and health, but to also do it in a manner which is not detrimental to the planet.”
Co-founded by Tanvi Johri and Rikshav Borah in November 2017, Carmesi aims to make periods a ‘safe’ time of the month for women. Made of corn starch and bamboo fiber, the pads provide a completely natural and sustainable alternative to the chemically-laced synthetic pads. It is available to be purchased online through its website and other e-commerce platforms including Flipkart, Amazon, Nykaa, and Purplle. With a customer base of more than 50,000 customers, Carmesi is growing at a rate of about 25% month-on-month.
Source: BW Disrupt