Advertising Tech
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Stories
Apple is changing the advertising industry and you cannot not know about it
According to ad industry executives, marketers targeting iPhone users can get more details regarding ad performance if they purchase Apple’s…
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Stories
From Paytm to Airtel – how companies are cashing in from ad revenue
It is no secret that big brands that pride themselves in having a huge customer base leave no stone unturned…
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STARTUPS
Narrative raises $8.5M as it launches a new data marketplace
Narrative has raised $8.5 million in Series A funding and is launching a new product designed to further simplify the…
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STARTUPS
Rideshare and taxi ad startup Firefly acquires Strong Outdoor’s out-of-home ad business
Firefly is expanding its ad business in New York City by acquiring the out-of-home business of Strong Outdoor, as well…
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Trends
Google warns users in Australia free services are at risk if it’s forced to share ad revenue with “big media”
Google has fired a lobbying pot-shot at a looming change to the law in Australia that will force it to…
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STARTUPS
Six Toronto VCs discuss COVID-19 and the post-pandemic era
As North America’s fourth-largest city, Toronto is one of the world’s top startup ecosystems. After spawning companies like Eventbrite and…
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STARTUPS
DoubleVerify says ad fraudsters are using public domain content to create fake TV apps
The team at DoubleVerify, a company that helps advertisers eliminate fraud and ensure brand safety, said that it’s recently identified…
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STARTUPS
Clean.io raises $5M to continue its battle against malicious adtech
Clean.io, a startup that helps digital publishers protect themselves from malicious ads, recently announced that it has raised $5 million…
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