Tag: Advertising Tech
Near raises $100M for an AI that merges online and offline...
One of the holy grails in the world of advertising and marketing has been finding a way to accurately capture and understand what consumers...
UK Facebook users now have a tool to report scam ads
Facebook has launched a tool for UK users to report ads they suspect of being scams.
The feature can be accessed by clicking the three dots in...
WPP sells 60% of market research giant Kantar to Bain, valuing...
Some M&A is afoot in the world of market research and analysis, underscoring just how much of our media consumption and consumer habits revolve...
File storage app 4shared caught serving invisible ads and making purchases...
With more than 100 million installs, file sharing service 4shared is one of the most popular apps in the Android app store.
But security researchers...
Yelp adds portfolios and highlights to its business profiles
Yelp is announcing two new ad products for business owners — portfolios and “business highlights.”
Those highlights are basically a way for businesses to point...
Adjust raises $227M to measure mobile ads and prevent fraud
Adjust is announcing that it has raised $227 million in new funding.
The company, founded in Berlin back in 2012, has created a variety of...
Google appeals $1.7BN EU AdSense antitrust fine
Like clockwork, Google has filed a legal appeal against the €1.49 billion ($1.7BN) antitrust penalty the European Commission slapped on its search ad brokering...
Foursquare buys Placed from Snap Inc. on the heels of $150M...
Foursquare just made its first acquisition. The location tech company has acquired Placed from Snap Inc on the heels of a fresh $150 million...
MailChimp’s Ben Chestnut on bootstrapping a startup to $700M in revenue
The well-known tech startup routine of coming up with an idea, raising money from VCs in increasing rounds as valuations continue to rise, and...
Clean.io raises $2.5M to fight malicious advertising
Existing approaches to blocking malicious advertising aren’t working — at least according to digital ad veteran Seth Demsey.
That should resonate with anyone who’s ever...
