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Monday, January 18, 2021
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Near raises $100M for an AI that merges online and offline behavior to build consumer profiles

One of the holy grails in the world of advertising and marketing has been finding a way to accurately capture and understand what consumers...

How women are pushing guitar giant Fender’s marketing into the 21st century (VB Live)

Coming up on Fender’s 75th anniversary, the company has gone from the time when Leo Fender introduced the first amplifiers to his musician friends...

Bridging the online and offline marketing gap (VB Live)

There are three inviolable rules that every marketer holds sacred: 1: Keep your message relevant to the consumers you need to connect with. 2:...
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