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Flybits nabs $35M to build consumer recommendation engines for the financial...

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Financial service companies like banks have seen some of their business cannibalised over the years with the rise of digital-based alternatives — often in...

Optimizely raises $50M Series D round for its experimentation platform

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Optimizely, a platform that offers tools for A/B testing and personalization on the web and in mobile apps, today announced that it has raised...

Google ‘incognito’ search results still vary from person to person, DDG...

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A study of Google search results by anti-tracking rival DuckDuckGo has suggested that escaping the so-called ‘filter bubble’ of personalized online searches is a...

Myth: Consumers are uncomfortable sharing their data

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A combination of widespread fake news and massive data breaches has led marketers to believe that consumers are wary of how their data is...

Surveillance marketing: Too much personalization can hurt your brand

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Personalization is often touted as a panacea in the world of marketing. An omnipotent force with the ability to recognize our desires and needs...

Google’s Gboard now lets you create a set of emoji that...

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Last summer, Google introduced its own take on Bitmoji with the launch of “Mini” stickers in its keyboard app, Gboard, which leverage machine learning...

Get and keep customers with AI-driven UX design (VB Live)

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Customers may be smarter than the brands they shop at. They’ve got the whole world wide web at their fingertips, and that includes a...

Trulia’s got the secret to authentic personalization (VB Live)

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“At the end of the day, consumers don’t care about what kind of technology a site is built on,” says Deep Varma, VP of...

What customers are looking for — and how AI provides it...

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  “The companies that are doing the best today, they all have this one thing in common,” says Dave Gerhardt, VP Marketing at Drift. “They’ve...

Apple Music user spots ‘Friends Mix,’ a new personalized playlist of...

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Apple appears to be working on another personalized playlist for Apple Music subscribers – this time, one that shows you what your friends are...