SoftBank mints QuintoAndar a new unicorn in Latin American real estate tech
QuintoAndar, the Brazilian real estate technology developer, has secured a massive $250 million Series D led by SoftBank, as the Japanese conglomerate continues to deploy its $5 billion commitment to the Latin American region.
QuintoAndar invented a marketplace that lets users search, book, rent and advertise rental properties in Brazil. The site manages listings and visits, transaction processing between tenants and landlords, and houses the digital contracts that bind these agreements together. QuintoAndar also developed a credit analysis system that negates the need for co-signers, deposits and rental insurance – barriers that have historically blocked deal flow in this industry.
Co-founder and CEO Gabriel Braga says QuintoAndar has now entered unicorn territory thanks to the SoftBank-led round. Dragoneer also participated, as well as return investors General Atlantic and Kaszek (which recently announced a fresh $600 million fund of its own).
QuintoAndar, which literally translates from Portuguese to English as “fifth floor,” is an example of a Brazilian startup solving Brazilian problems. Those seeking long-term rentals in big cities like São Paulo and Rio de Janeiro are throttled by bureaucratic policies that enforce expensive deposits, co-signer requirements and skyscraper-high insurance fees. On the supply side, amateur landlords are tunnel visioned on making money from transactions, creating a terrible customer service experience for tenants, along with wasted hours of apartment hunting. QuintoAndar is billing itself as a modernized fix that lets users search, book, rent and advertise rental properties in Brazil.
The startup, which has grown into a 1,000 person São Paulo-based operation has now amassed a total of $345 million to date, including a $64 million Series C led by General Atlantic that closed just nine months ago. Braga declined to confirm the exact valuation of QuintoAndar, but says that it has crossed the threshold of billion dollar status. The company was founded in 2013.
Why is this long term rentals startup accumulating so much capital? Brazilians are seeing home ownership as less of a long-term goal and are opting to rent, meaning more money in the bank and freedom to relocate. This, the founder believes, creates a big opportunity to make renting more efficient in a country where 62% of Brazilians are aged 29 or under, according to this review. Brazil’s population of 211,000,000 people has proven a hungry enough market for a startup like QuintoAndar to turn profitable, and to attract foreign investors like SoftBank. Co-founders André Penha and Braga were able to leverage these massive foreign investment checks to create a specific product to help generate liquidity for users in its home market.
Braga says the company doesn’t measure success by volume of users or its newly minted unicorn status, but by number of property visits carried out on QuintoAndar. The company is projecting over 2 million visits scheduled through its platform in 2019, and is seeing 4,500 contracts signed per month. The CEO attributes QuintoAndar’s popularity to its ease of use, and the fact that the renting service is generating liquidity for brokers and sellers in the Brazilian long term rentals market.
With the new funding, Braga intends to strengthen QuintoAndar’s userbase by acquiring new customers in more cities across Brazil. The company also intends to attract new talent and build out broker partnerships. In the long term, QuintoAndar envisions launching more financial products for its customers, and eventually using its suite of data to make recommendations for services like home renovations.
QuintoAndar now joins Nubank, Loggi, Gympass and Stone in the growing club of billion dollar Brazilian tech companies, but its founder is more interested in keeping the momentum going than celebrating entrance into the Latin American unicorn club. “I’m more focused on the long term mission that we have, and not overly excited about being a unicorn. Tomorrow’s another day, we have to keep working,” says Braga.