11.8 C
New York
Wednesday, December 2, 2020
Home STARTUPS TikTok’s rivals in India struggle to cash in on its ban

TikTok’s rivals in India struggle to cash in on its ban

For years, India has served as the largest open battleground for Silicon Valley and Chinese firms searching for their next billion users.

With more than 400 million WhatsApp users, India is already the largest market for the Facebook-owned service. The social juggernaut’s big blue app also reaches more than 300 million users in the country.

Google is estimated to reach just as many users in India, with YouTube closely rivaling WhatsApp for the most popular smartphone app in the country.

Several major giants from China, like Alibaba and Tencent (which a decade ago shut doors for most foreign firms), also count India as their largest overseas market. At its peak, Alibaba’s UC Web gave Google’s Chrome a run for its money. And then there is TikTok, which also identified India as its biggest market outside of China.

Though the aggressive arrival of foreign firms in India helped accelerate the growth of the local ecosystem, their capital and expertise also created a level of competition that made it too challenging for most Indian firms to claim a slice of their home market.

New Delhi’s ban on 59 Chinese apps on June 30 on the basis of cybersecuritySilicon Valley concerns has changed a lot of this.

Indian apps that rarely made an appearance in the top 20 have now flooded the charts. But are these skyrocketing download figures translating to sustaining users?

An industry executive leaked the download, monthly active users, weekly active users and daily active users figures from one of the top mobile insight firms. In this Extra Crunch report, we take a look at the changes New Delhi’s ban has enacted on the world’s second largest smartphone market.

TikTok copycats

Scores of startups in India, including news aggregator DailyHunt, on-demand video streamer MX Player and advertising giant InMobi Group, have launched their short-video format apps in recent months.

Source: TechCrunch

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

- Advertisment -

Most Popular

Key route closed as farmers gather at Delhi-Noida border

Hundreds of farmers protesting the new farm laws gathered at a Noida-Delhi border point on Tuesday, stopping traffic movement on a key route connecting...

Ramdev bats for Centre’s new farm laws

Yoga guru Ramdev on Tuesday came out in support of the Centre's new farm laws being stiffly opposed by the farmers, but said the...

Traffic woes continue in Delhi amid farmers’ protest

Serpentine queues of vehicles clogged many roads leading to Haryana and Uttar Pradesh on Tuesday as the Delhi Police kept the Singhu, Tikri and...

Visa Applications For This Country Are Now Open Under The “Flexible, Effective & Simple ” Points-Based System

The United Kingdom's new visa and immigration system based on the points system after Brexit has been described as " effective, simple and flexible"...

Recent Comments

%d bloggers like this: