MS Dhoni invests in fitness startup Tagda Raho
Tagda Raho, a fitness startup based in Bengaluru, has secured investment from cricket legend Mahendra Singh Dhoni. The funding amount remains undisclosed. Tagda Raho focuses on traditional Indian strength training, employing traditional equipment and training programs. The startup currently operates training dugouts in Bengaluru and is gearing up to launch its first dugout in Maharashtra in December, with plans to expand to four to five additional states in the coming year.
MS Dhoni expressed his thoughts on the investment, emphasizing the intrinsic Indian nature of the workout equipment used by Tagda Raho. He noted that the equipment and movements, rooted in traditional strength training, have been expertly innovated and adapted in a modern avatar by the startup.
Tagda Raho aims to promote traditional Indian fitness practices by incorporating indigenous equipment and training methodologies. The startup’s approach aligns with a broader trend in the fitness industry, where there is a growing interest in integrating traditional and culturally rooted practices into modern fitness routines.
The investment from MS Dhoni not only provides financial support but also signifies an endorsement of Tagda Raho’s mission to revive and promote traditional Indian strength training. The startup’s expansion plans to multiple states indicate a strategic approach to making its fitness offerings accessible to a larger audience.
As the fitness industry continues to evolve, the collaboration between Tagda Raho and MS Dhoni highlights the potential for bridging traditional fitness practices with contemporary innovation. The startup’s emphasis on using indigenous equipment and movements reflects a cultural and fitness-conscious approach that resonates with individuals seeking a blend of tradition and modernity in their fitness routines.